Director, Brand

About the role

The Director of Brand reports to the Senior Director of Product Marketing & Brand and owns brand strategy, narrative, and creative expression for both OnBoard and eScribe. You will shape what the brands stand for and how they show up in-market, then drive that expression across our channels.

Responsibilities

• Shape brand strategy, narrative, and creative expression for OnBoard and eScribe
• Create excitement and alignment for the brand
• Drive measurable brand outcomes: awareness, engagement, share of voice, and thought leadership reach
• Build the perception and peer-to-peer presence that makes OnBoard the platform directors recommend to the boards they join and the boards their peers sit on
• Partner with SEO and GEO team to evaluate and iterate on LLMs' brand representation
• Own content strategy and turn raw material into narratives that carry across channels and formats
• Pressure-test requests against goals, risks, and tradeoffs, and decline or reshape work that won't return value

Requirements

• Bachelor's degree + in marketing, communications, brand strategy, or a related field
• 10+ years of experience in B2B Brand Marketing / Brand Strategy

Qualifications

• Storytelling ability
• Comfort with AI-led workflows
• Experience building brand presence in new markets
• Experience growing executive and leader platforms
• Experience setting content direction across teams and tying it to business outcomes
• Experience managing AI-driven discovery (GEO)
• Ability to say no when needed and with grace
• Energetic and optimistic team leader

Skills

• Accountability
• Adaptability
• Curiosity & Innovation
• Building Partnerships
• Business Acumen
• Coaching & Developing Others
• Delegation & Empowerment
• Customer Focus
• Dealing with Ambiguity
• Driving for Results
• Initiating Action
• Leading Change
• Leading Teams
• Managing Conflict
• Operational Decision Making

Benefits

• Fully remote work with company provided equipment (laptop, software, etc.)
• Employment with a growing, casual, fun, philanthropic minded company
• US Based Employees: Comprehensive, high-quality medical/prescription drug plan options, as well as dental and vision plan offerings. An employer contribution to your Health Savings Account (HSA) if you participate in a High Deductible Healthcare Plan. Medical Flexible Spending Accounts available. Dependent Care Flexible Spending Accounts available. Basic life insurance in the amount of $50,000 or 1 X’s your salary (whichever is higher). Short and long-term disability and Accidental Death and Dismemberment benefits at no cost to you. 401K Retirement Savings Plan with automatic enrollment at the first of the month following 60 days of employment at 5% to help you secure your financial freedom. We offer a generous company match that starts on the first of the month following 60 days of employment. The company match is dollar for dollar on the first 3% of your pay that you contribute and $0.50 on the dollar on the next 2%, for a total match of 4%.
• Can Based Employees: Employer paid Life and Accidental Death Insurance, Contribution to Health Care Spending Account, Dependent Life Insurance, Optional Life Insurance, LTD Insurance, Drug and Paramedical Coverage, Dental Insurance, Vision Insurance, EAPA
• UK Based Employees (via EPG): Pension - Aegon, Passageways/OnBoard contributes 8% of the employee's basic salary, Employees can contribute up to 100% of salary subject to max limits, Enrolled from Day 1 of employment, Private Medical Insurance, Life Assurance, Income Protection, Critical Illness, Employee Assistance Programme, Serious Illness Benefit, Help@Hand
• AUD Based Employees: Cashplan Superannuation rate of 12%, Monthly stipend of $400 AUD to purchase private medical insurance