Director, Audience Strategy and Customer Data

About the role

The Director, Audience Strategy & Customer Data will define how Thomson Reuters understands, segments, and engages customers to drive relevant customer experiences and measurable brand and pipeline growth. This is a strategy and business-outcomes role first: you'll set the vision for a unified customer data and audience approach, then direct the technology and data infrastructure, including modern CDP capabilities and AI-driven tools, needed to execute it. We're looking for a commercially minded leader with strong customer-experience instincts, someone who thinks in terms of business impact and translates that into data and technology requirements, not the reverse. You'll need to lead through influence across a complex organization, bringing clarity and direction to cross-functional initiatives spanning data, technology, and go-to-market teams. Deep technical fluency in CDP/MarTech is a plus, not a prerequisite: the bar here is strategic judgment and the ability to connect customer insight to business performance.

Responsibilities

• Own the strategy, roadmap, and operational health of the Customer Data Platform (CDP), including data ingestion, data quality, identity resolution, and profile management.
• Ensure the CDP supports scalable activation across downstream marketing and sales platforms.
• Define and operationalize audience strategy across acquisition, cross-sell, up-sell, and retention use cases.
• Oversee segmentation governance, audience definitions, and lifecycle use cases in partnership with Marketing strategy and planning teams.
• Lead third-party data enrichment initiatives (e.g., firmographic, intent, contact enrichment) to improve coverage, accuracy, and actionability of customer profiles.
• Drive standardization and continuous improvement of key attributes (e.g., job titles, personas, account linkage).
• Sponsor and operationalize AI-powered capabilities (e.g., audience agents, data quality agents, whitespace analysis) within the CDP and affiliated platforms.
• Partner with enterprise Data & Analytics and Technology teams to ensure AI solutions are scalable, governed, and aligned to enterprise architecture standards.
• Lead and develop a high-performing team spanning audience operations, data engineering, product management, and delivery coordination.
• Establish clear delivery cadences, sprint governance, and prioritization in collaboration with PMO and engineering partners.
• Serve as a strategic partner to Marketing, Sales Operations, IT, Enterprise Architecture, Privacy Office, and Sourcing.
• Translate business needs into scalable data and audience capabilities while ensuring alignment with enterprise data and privacy standards.
• Define success metrics tied to audience effectiveness, data quality improvements, activation adoption, and marketing-generated pipeline influence.
• Ensure transparency and reporting on progress, outcomes, and value creation.

Requirements

• Bachelor’s degree in a quantitative, technical, or business-related field, or equivalent experience.
• Significant experience leading customer data, audience strategy, marketing technology, or analytics functions in a complex, matrixed enterprise environment.
• Strong understanding of CDPs, marketing data ecosystems, and data-driven audience activation.
• Proven ability to lead cross-functional initiatives and influence senior stakeholders.
• Experience managing teams and external partners in a matrixed environment.

Preferred

• Experience with AI-enabled data or marketing platforms.
• Familiarity with enterprise data governance, privacy, and compliance considerations.
• Background working closely with demand generation and marketing analytics teams.

What's in it for you?

• Hybrid Work Model: Flexible hybrid working environment (2-3 days a week in the office depending on the role).
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities.
• Career Development and Growth: Comprehensive benefit plans to include flexible vacation, mental health days off, retirement savings, tuition reimbursement, and more.
• Industry Competitive Benefits: Market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match.
• Culture: Global recognition for inclusion and belonging, flexibility, work-life balance, and more.
• Social Impact: Opportunities to get involved with pro-bono consulting projects and ESG initiatives.

Pay & Benefits

The base compensation range for this role is $137,200 USD - $254,800 USD. Base pay is positioned within the range based on several factors including an individual’s knowledge, skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.