Director, Audience Strategy and Customer Data

About the role

The Director, Audience Strategy & Customer Data will define how Thomson Reuters understands, segments, and engages customers to drive relevant customer experiences and measurable brand and pipeline growth. This is a strategy and business-outcomes role first: you'll set the vision for a unified customer data and audience approach, then direct the technology and data infrastructure, including modern CDP capabilities and AI-driven tools, needed to execute it. We're looking for a commercially minded leader with strong customer-experience instincts, someone who thinks in terms of business impact and translates that into data and technology requirements, not the reverse. You'll need to lead through influence across a complex organization, bringing clarity and direction to cross-functional initiatives spanning data, technology, and go-to-market teams. Deep technical fluency in CDP/MarTech is a plus, not a prerequisite: the bar here is strategic judgment and the ability to connect customer insight to business performance.

Responsibilities

• Own the strategy, roadmap, and operational health of the Customer Data Platform (CDP), including data ingestion, data quality, identity resolution, and profile management.
• Ensure the CDP supports scalable activation across downstream marketing and sales platforms.
• Define and operationalize audience strategy across acquisition, cross-sell, up-sell, and retention use cases.
• Oversee segmentation governance, audience definitions, and lifecycle use cases in partnership with Marketing strategy and planning teams.
• Lead third-party data enrichment initiatives (e.g., firmographic, intent, contact enrichment) to improve coverage, accuracy, and actionability of customer profiles.
• Drive standardization and continuous improvement of key attributes (e.g., job titles, personas, account linkage).
• Sponsor and operationalize AI-powered capabilities (e.g., audience agents, data quality agents, whitespace analysis) within the CDP and affiliated platforms.
• Partner with enterprise Data & Analytics and Technology teams to ensure AI solutions are scalable, governed, and aligned to enterprise architecture standards.
• Lead and develop a high-performing team spanning audience operations, data engineering, product management, and delivery coordination.
• Establish clear delivery cadences, sprint governance, and prioritization in collaboration with PMO and engineering partners.
• Serve as a strategic partner to Marketing, Sales Operations, IT, Enterprise Architecture, Privacy Office, and Sourcing.
• Translate business needs into scalable data and audience capabilities while ensuring alignment with enterprise data and privacy standards.
• Define success metrics tied to audience effectiveness, data quality improvements, activation adoption, and marketing-generated pipeline influence.
• Ensure transparency and reporting on progress, outcomes, and value creation.

Requirements

• Bachelor’s degree in a quantitative, technical, or business-related field, or equivalent experience.
• Significant experience leading customer data, audience strategy, marketing technology, or analytics functions in a complex, matrixed enterprise environment.
• Strong understanding of CDPs, marketing data ecosystems, and data-driven audience activation.
• Proven ability to lead cross-functional initiatives and influence senior stakeholders.
• Experience managing teams and external partners in a matrixed environment.

Preferred

• Experience with AI-enabled data or marketing platforms.
• Familiarity with enterprise data governance, privacy, and compliance considerations.
• Background working closely with demand generation and marketing analytics teams.

What's in it for you?

• Hybrid Work Model: Flexible hybrid working environment with a 2-3 days a week in-office requirement.
• Flexibility & Work-Life Balance: Flex My Way policies including Mental Health Days off, access to the Headspace app, and two paid volunteer days off annually.
• Career Development and Growth: Comprehensive career development and growth opportunities including continuous learning and skill development.
• Industry Competitive Benefits: Market competitive health, dental, vision, disability, and life insurance programs, a competitive 401k plan with company match, and a variety of additional benefits such as tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: A globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more.
• Social Impact: Opportunities to make a real-world impact through pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives.