Director, Audience Strategy & Personalization

For our client, we are seeking a Director, Audience Strategy & Personalization to join the team of a leader in the Finance & Insurance space. This role will shape audience strategy and personalization efforts that improve member engagement and drive more effective marketing outcomes. You will lead a team focused on translating customer insights and business goals into targeted strategies, while building the frameworks and governance needed for consistent execution. The position partners closely with cross-functional leaders to identify growth opportunities, strengthen measurement, and elevate marketing performance through data-driven decision-making. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $127,310 – $243,340 annually Responsibilities Lead and develop a team focused on audience strategy and personalization Translate member insights and business objectives into actionable marketing strategies Ensure governance and consistency in audience and personalization practices Oversee development of audience frameworks and segmentation strategies Collaborate with leaders across various departments to align priorities Identify audience-driven growth opportunities for member engagement Direct measurement and experimentation to evaluate marketing effectiveness Establish strategic plans that align audience initiatives with business objectives Evaluate and apply data and emerging technologies to enhance marketing performance Serve as a strategic advisor to senior leadership on marketing strategy Qualifications Bachelor's degree or 4 years of relevant education/experience 8 years in growth strategy, marketing strategy, or related fields 3 years of team leadership or people management experience Strong understanding of customer/member strategy and marketing performance Experience in large, complex organizations Ability to leverage data and analytics for strategic decisions Proven partnership and influence skills across various functions Strong communication and presentation skills for senior leadership Benefits Comprehensive medical, dental, and vision plans 401(k) and pension plans Life insurance and parental benefits Adoption assistance Paid time off with holidays and volunteer hours Wellness programs Career path planning and continuing education support Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.