Director, Analytics

About the role

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. Successful members of the Analytics team at Zenith generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more.

Responsibilities

• Work closely with both the Business Planning and Activation teams to contribute to the design of the data strategy that ties clients’ marketing to real-world business goals.
• Support a team of analysts by helping them stay on track with day-to-day client deliverables.
• Design measurement plans based on client business needs and use data to tell compelling stories.
• Collaborate with the VP, Analytics to build and execute an Analytics strategy for your team.
• Represent the Analytics team to external clients, often serving as the face of our brand.

Qualifications

• B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field.
• 8+ years of experience working in an Analytics capacity.
• Agency experience highly preferred.
• Knowledge of Digital Media, Marketing/Advertising industries highly preferred.
• Experience working with Python, R programming languages.
• Experience working with relational databases, SQL.
• Ability to communicate complex ideas to both external and internal clients, and comfort with presenting to senior-level clients.
• Experience developing and managing a team of 2+.
• Experience with Pharma highly preferred.
• Ability to develop frameworks, learning agendas, and steer complex analytics projects.
• Extensive experience with Ad Servers such as DoubleClick, and website analytics tools such as Google Analytics or Adobe Site Catalyst.
• Experience with other digital media and analytics tools, Measurement Vendors, BI Software.
• Experience with third-party research partners such as GfK, Nielsen, and comScore.
• Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables).
• Experience working with large data sets.
• Experience managing and querying relational databases.
• Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas.
• Ability to service clients, partners, and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.
• Experience and understanding with various cloud computing environments: AWS, Azure, GCP.
• Experience with ad verification tools such as IAS & Moat.
• Experience with using or analyzing data from DMPs and DSPs.
• Knowledge of Python or other data manipulation languages.
• Experience with two or more of the following advanced analytics methods: descriptive statistics, linear regressions, multi-touch attribution modeling, MMM, cross-device measurement.
• Experience designing databases, schemas, and ETL.

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes:

• Medical coverage, dental, and vision.
• Disability insurance.
• 401K retirement plan.
• Parental and family care leave.
• Family forming assistance.
• Tuition reimbursement.
• Flexible time off.

Pay

Compensation range: USD $135,375.00 - USD $181,000.00 annually. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.