Director, Analytics

About the role

The Director, Media Analytics and Insights will be central in driving analytic insights and strategic thinking for a specific Spark Foundry account. They will be the key contact for the client on media strategy/performance and will provide recommendations for both direct response and awareness/consideration campaigns. This position will be responsible for ensuring that data and continuous test and learn approaches are implemented and utilized to drive client's media objectives.

Responsibilities

• Utilize data to drive media performance by informing media plans and optimization strategies.
• Implement a data driven media planning and optimization infrastructure.
• Utilize all relevant data and technology to drive test & learn agenda in order to improve performance of both conversion driving and awareness/consideration initiatives.
• Uses analysis to identify the key touch points/factors that drive business decision making, and make recommendations that will drive media strategy, creative and site optimization.
• Recommend and drive implementation and utilize a multi-touchpoint attribution models as required.
• Uses knowledge of advertising and digital media to deliver client-specific analyses including: campaign performance projections and analysis, customer segmentation and profiling, retention analysis, lifetime value analysis, and competitive market research.
• Performs ongoing analysis to ensure the timely adjustment/optimization of campaigns to maximize performance.
• Identify key measures, approaches and methodologies to track digital and offline marketing campaign success against clients' business objectives – develop test design including hypothesis development, cell design and sample size calculation as required.
• Design and manage measurement systems for data capture and reporting.
• Build a body of knowledge on media, technology and strategy performance with the objective of informing future media decisions on schedules, budgets, partners and strategies.
• Identification, assessment, and managing implementation of data sources and tracking solutions.
• Identification, assessment, and managing implementation of technologies relevant to client's business.
• Acts as primary day-to-day contact on measurement system project development and execution; facilitates communication and defines roles and responsibilities amongst all parties including internal, client, and third-party.

Qualifications

• Minimum 8 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand.
• Experience with B2C and/or B2B digital campaign measurement and optimization.
• Experience with linear and digital performance measurement data (e.g. ad servers, DSPs, search engines, web analytics, etc.).
• Experience in the analysis of large data sets to identify insightful relationships (data mining).
• Strong analytical skills with understanding of statistical techniques: hypothesis development, designing tests/experiments, analyzing data, drawing conclusions, and developing actionable recommendations.
• Experience with statistical analysis software products, research design, and a track record of implementing data and analytics driven solutions that impacted the bottom line.
• Demonstrated ability to develop relationships with business leaders and develop research programs to support business goals in a changing media landscape.
• Strong data science and analytics platform skills such as PowerBI, Tableau, Datorama, Python, Alteryx, etc.
• Knowledge of statistical software packages (e.g., SPSS, SAS).

Benefits

• Medical coverage
• Dental
• Vision
• Disability
• 401K
• Tuition reimbursement
• Flexible time off

Pay

USD $135,375.00 - USD $216,684.00/Annually.

Schedule

Full-time