Director, Amazon & Marketplace Growth

About the role

Designs for Health is a trusted leader in the nutraceutical industry, known for delivering high-quality, research-driven nutritional products that support better health outcomes. For more than 30 years, the company has combined scientific integrity, innovation, and a strong commitment to quality to earn the confidence of practitioners and customers alike.

The Director, Amazon & Marketplace Growth, North America is a strategic growth leader responsible for defining and leading the next phase of Designs for Health’s marketplace expansion across the United States and Canada. This role goes beyond managing the existing Amazon business: it develops scalable growth strategies that expand consumer awareness and demand while advancing DFH’s ambition to be a brand that is trusted in practice and known at home. With full P&L accountability, this leader will shape the growth plan, optimize the marketing strategy and investment mix, and identify new opportunities to increase new-to-brand acquisition, conversion, average order value, subscription growth, retention, and customer lifetime value.

The Director owns Amazon retail media, including Sponsored Ads and Amazon DSP, and partners closely with Brand and the broader Marketing organization to develop off-platform strategies and activations that build awareness and generate demand. The role also directs the external operating partner, internal team, agencies, budgets, forecasting, digital shelf, and cross-functional execution, while building and leading the roadmap for emerging commerce channels such as TikTok Shop, Meta Shops, and other growth platforms.

Reporting to the Senior Vice President of Marketing, this leader balances aggressive, profitable growth with scientific credibility, product integrity, and the needs of DFH’s broader practitioner and customer ecosystem.

Responsibilities

• Develop and lead the Amazon US and Canada growth strategy and full P&L, translating company growth objectives into scalable annual, quarterly, and monthly plans across revenue, contribution margin, investment, profitability, customer acquisition, retention, and sustainable channel growth.
• Own and continuously optimize the Amazon marketing strategy and investment mix across Sponsored Ads, Amazon DSP, and relevant off-Amazon media, using disciplined experimentation and measurement to accelerate profitable growth and improve customer economics.
• Develop integrated growth plans with the Brand and broader Marketing teams, shaping off-platform media, content, creator, affiliate, and campaign activations that build consumer awareness and generate incremental demand for Amazon and other priority commerce channels.
• Direct and hold accountable the external Amazon operating partner supporting Vendor Central and Seller Central, establishing clear priorities, performance expectations, service levels, and business reviews.
• Lead Amazon assortment, pricing and promotion strategy, new-product launches, Subscribe & Save, seasonal events, and channel-specific merchandising to increase conversion, average order value, subscription adoption, repeat purchase, and long-term customer value.
• Lead the evolution of the Amazon digital shelf, including catalog health, product detail pages, Brand Stores, search optimization, content, ratings and reviews, conversion, and brand consistency, ensuring the experience supports both demand capture and long-term brand growth.
• Partner with Supply Chain and Operations to improve demand forecasts, inventory availability, in-stock performance, fulfillment readiness, account health, fees, deductions, chargebacks, and returns.
• Build dashboards and executive reporting that translate revenue, profitability, ACoS, TACoS, ROAS, traffic, conversion, new-to-brand, average order value, subscription, retention, lifetime value, inventory, and customer trends into clear growth actions and investment decisions.
• Lead, coach, and develop direct reports while determining the right balance of internal capabilities, agencies, technology, and external marketplace expertise.
• Partner closely with Brand, Creative, Performance Marketing, Regulatory, Quality, Product, Customer Experience, Finance, Supply Chain, and Operations to shape off-platform strategies and activations that increase awareness, generate demand, and convert consumers across Amazon and other growth platforms while protecting DFH’s scientific credibility and brand standards.
• Identify and develop the marketplace and social-commerce growth roadmap beyond Amazon, including business cases, channel economics, audience opportunities, operating requirements, and launch plans for TikTok Shop, Meta Shops, and other priority platforms.
• Lead the phased launch and scaling of approved emerging marketplaces and growth platforms, coordinating with Brand, paid media, content, creator/affiliate, and DTC teams to align audiences, creative, activation plans, measurement, ownership, and investment.
• Serve as a strategic growth leader to senior leadership, proactively identifying new opportunities, surfacing risks, recommending investments, and making decisions that balance near-term performance with long-term brand, customer, and channel value.

Qualifications

• Bachelor’s degree in Business, Marketing, Ecommerce, or a related field, or an equivalent combination of education and relevant experience.
• 8+ years of progressive experience in ecommerce, digital commerce, marketplace growth, performance marketing, retail media, or a related consumer-growth function, preferably within CPG, health and wellness, or another consumer-products environment.
• 5+ years of direct experience leading a meaningful Amazon business through Vendor Central, Seller Central, or both, with demonstrated success developing growth strategies and delivering measurable revenue and profitability gains.
• Demonstrated experience owning a P&L, budgets, forecasts, investment decisions, and executive-level reporting; experience managing US and Canadian or other multi-market programs is preferred.
• Strong knowledge of Amazon Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and marketplace measurement capabilities such as Amazon Marketing Cloud or Amazon Attribution.
• Strong command of Amazon catalog, digital shelf, search, content, conversion, promotion, assortment, inventory, account health, and marketplace operations.
• Experience leading external Amazon operating partners, agencies, direct reports, and complex cross-functional initiatives.
• Advanced analytical and financial skills with the ability to connect media and channel performance to customer acquisition, conversion, average order value, subscription, retention, lifetime value, contribution margin, forecast accuracy, and broader business outcomes.
• Strategic understanding of social commerce, creator and affiliate models, off-platform demand generation, and emerging marketplaces such as TikTok Shop and Meta Shops is required; direct experience launching or scaling new commerce channels is preferred.
• Experience in nutraceuticals, dietary supplements, health and wellness, beauty, or another regulated consumer-products environment is preferred; relevant food or pharmaceutical manufacturing experience is valuable when paired with marketplace leadership.
• Strong executive communication, negotiation, people leadership, and decision-making skills in a fast-paced, evolving environment.

Benefits

• Competitive salary and performance-based incentives.
• Health, dental, and vision insurance plans.
• Monthly product stipend to support personal health journey.
• Paid time off and company holidays.
• Collaborative and supportive team environment.

Physical Demands

This position is primarily sedentary, requiring regular computer use and communication. Some tasks may involve moving within the office environment or occasional lifting associated with routine office work. Reasonable accommodation may be made to enable individuals with disabilities to perform essential duties.