Director, Acquisition Marketing (5 Month Contract)

About the role

The Director of Acquisition Marketing will provide maternity leave coverage for a 5-month period. They will oversee all customer acquisition efforts across a portfolio of four Fashion/Lifestyle eCommerce brands, including paid search, display, paid social, connected TV (CTV), affiliate, and other growth channels.

Responsibilities

• Own the acquisition marketing strategy and performance across a portfolio of four Fashion/Lifestyle eCommerce brands, balancing each brand's growth objectives, budgets, and customer acquisition goals.
• Develop and lead customer acquisition strategies across key digital channels including paid search, paid social, display, connected TV (CTV), affiliate marketing, and emerging growth channels.
• Create campaigns designed to maximize new customer acquisition while driving scalable growth across multiple eCommerce websites.
• Collaborate with Analytics, Creative, Merchandising, and Product to optimize audience targeting, messaging, creative performance, and landing page conversion.
• Manage and optimize full-funnel acquisition campaigns to achieve aggressive growth targets while maximizing traffic, conversion, return on ad spend (ROAS), and customer acquisition efficiency.
• Implement and oversee ongoing testing of new channels, audiences, creative, bidding strategies, and acquisition tactics to improve campaign performance and expand customer reach.
• Leverage customer data and market insights to develop targeted acquisition campaigns, ensuring the right message reaches the right audience at the right time.
• Utilize analytics tools to monitor campaign performance, identify optimization opportunities, and provide actionable insights to improve future campaigns.
• Collaborate with the Analytics team to refine audience segmentation, attribution, and measurement strategies.
• Develop regular performance reporting and communicate campaign results, insights, risks, and recommendations to internal stakeholders.
• Communicate campaign performance, key insights, and acquisition initiatives to licensee partners, ensuring alignment and visibility across the portfolio.

Requirements

• 8+ years of experience in acquisition or performance marketing, with a strong focus on paid search, paid social, display, connected TV (CTV), affiliate, and other digital acquisition channels.
• Proven track record of developing and executing successful customer acquisition strategies for high-growth eCommerce or omnichannel retail businesses.
• Experience managing acquisition marketing across multiple brands or business units with competing priorities.
• Hands-on experience managing large-scale digital marketing campaigns across Google Ads, Meta, connected TV (CTV), affiliate marketing, programmatic display, and other performance marketing platforms.
• Strong analytical skills with the ability to interpret data, optimize campaigns, and provide actionable business recommendations.
• Deep understanding of audience targeting, customer segmentation, attribution, conversion optimization, return on ad spend (ROAS), and customer acquisition cost (CAC).
• Experience leveraging analytics platforms and performance reporting to make data-driven decisions.
• Excellent communication and presentation skills, with the ability to clearly convey strategy, performance insights, and recommendations to internal stakeholders, while effectively communicating campaign performance and key insights to licensee partners.
• Ability to quickly ramp into an established acquisition program, prioritize effectively, and independently manage multiple initiatives in a fast-paced environment.

Qualifications

• Must have a bachelor's degree in marketing, business, communications, or a related field.
• Must have a proven track record of success in performance marketing roles.
• Must have experience working in a fast-paced, dynamic environment.
• Must have excellent organizational and project management skills.
• Must have strong interpersonal and communication skills.

Skills

• Strong analytical skills with the ability to interpret data, optimize campaigns, and provide actionable business recommendations.
• Experience managing acquisition marketing across multiple brands or business units with competing priorities.
• Hands-on experience managing large-scale digital marketing campaigns across Google Ads, Meta, connected TV (CTV), affiliate marketing, programmatic display, and other performance marketing platforms.
• Deep understanding of audience targeting, customer segmentation, attribution, conversion optimization, return on ad spend (ROAS), and customer acquisition cost (CAC).
• Experience leveraging analytics platforms and performance reporting to make data-driven decisions.
• Excellent communication and presentation skills, with the ability to clearly convey strategy, performance insights, and recommendations to internal stakeholders, while effectively communicating campaign performance and key insights to licensee partners.

Benefits

At Authentic, we offer a comprehensive benefits package that includes:

• Health insurance
• Paid time off
• Flexible work arrangements
• Professional development opportunities
• Employee discounts

Pay

$140,000 - $160,000 annually

Schedule

This is a 5-month contract position.