Direct Response Creative Strategist — Telehealth / ED Niche

About this roleCoTrain is hiring on behalf of Avantlights, a telehealth company running a female libido prescription product for menopausal women. They’re just starting to scale and want to onboard a direct-response creative strategist with previous experience in the ED / sexual-health niche, or adjacent Nutra or Telehealth categories. CoTrain is a vetted marketplace that connects companies with elite, pre-screened talent, so you go straight to real work. The main quality they’re looking for is hunger — the hunger to outcompete, to produce, to innovate. Consistency, action, speed. This is not a role where you write concepts and wait weeks to see them tested. You’ll have a full editing team behind you, as much additional editing capacity as your concepts need, significant spend to test ideas quickly, and direct access to performance data with fast feedback loops. Your main job is to research deeply, find opportunities, develop strong DR concepts and scripts, analyze what’s working, and keep producing ideas that can take meaningful spend. What you’ll ownResearch deeply and find real creative opportunities in the marketDevelop strong direct-response concepts and scripts built to take meaningful spendWork with a full editing team to bring concepts to life quickly, scaling editing capacity to your ideasAnalyze performance data with fast feedback loops and iterate on what’s workingKeep producing original angles consistently — speed and volume matter Who you areExperience in the ED or sexual-health niche, or adjacent telehealth / Nutra categoriesReal creative strategy experience in health / supplements (yes, even though it’s a different vertical)Deep command of DR, awareness levels, mechanisms, psychology, and copyYou think independently and develop original angles rather than remixing competitorsYou have creatives that have already taken meaningful spendHungry, fast, and consistent — you ship and iterate rather than sitting on concepts Bonus pointsPrevious Nutra or Telehealth direct-response creative experienceA portfolio of winning ads you can walk us through, with the spend and results behind them CompensationUp to $84,000/year + ad spend incentives, based on experience. Fully remote, ongoing (6+ months), with room to grow as you scale the brand’s creative. How to applyApply through CoTrain, not by email — open the listing on CoTrain, sign in or create your expert profile if you’re new, and submit your portfolio with a few of your best-performing creatives (and their spend/results), the thinking behind one of those winners, how you operate day to day, and anything else we should know. A Loom is strongly preferred. You’ll also take a short 8-minute interview as part of your application. From there you’ll get vetted and matched through the platform, and we’ll reach out to you on CoTrain. PS: We review applications daily — make sure you complete your 8-minute interview to be considered.