Direct Response Creative Strategist
About Uproot Clean
Uproot Clean is a fast-growing, performance-driven consumer brand built for pet owners. We operate at scale across multiple channels and leverage paid social to drive growth. We invest aggressively in testing, move quickly on winners, and expect our creative team to operate with the same rigor as our media buying. Creative performance directly impacts revenue - and we want someone who's excited by that level of ownership.
The Role
You'll own and scale paid social creative across Meta, TikTok, and AppLovin, supporting $500k in monthly ad spend for your Pod. You'll lead creative strategy, direct a team of 4 video editors and 1 graphic designer, and work side by side with media buying to systematically turn insights into scalable ads. This is a high-bar role inside a serious operating environment. You'll have ownership, trust, and resources - but you'll also be held to a high standard. If you want to work on a brand where creative decisions actually matter and are tied directly to results, this is the seat.
Responsibilities
- Creative Strategy & Direction: Own paid social creative strategy across Meta, TikTok, and AppLovin; define angles, hooks, formats, and testing priorities by channel; work directly with the Content team to ensure the right asset pipeline; translate performance data into clear, creative direction; continuously evolve strategy based on results, not opinions.
- Creative Briefing & Execution: Write 4 detailed video briefs per day for video editors; write 3 detailed static ad briefs per day for the graphic designer; provide same-day feedback on all creative output; briefs must include clear objective/hypothesis, hook direction, script, messaging guidance, visual references, and naming conventions; expected to write scripts independently (