Senior Creative Strategist (Direct Response)

Job Title: Senior Creative Strategist (Direct Response)Location: RemoteEmployment Type: Full-Time ContractorWorking Hours: 8 hours per day, between 9 AM - 5 PM EST (Monday–Friday)Industry: Performance Marketing / DTC About UsMint Source is a remote-first bridge that connects vibrant talent with international clients and agencies, enabling skilled individuals to showcase their expertise on a global stage. Role OverviewMint Source is recruiting a Senior Creative Strategist (Direct Response) to join a performance creative agency that produces high-volume static ads in-house for DTC and e-commerce brands on Meta. This is a senior creative strategy seat built on direct response copywriting. You'll research brands and customers, build messaging strategies, develop personas, and write the headlines that drive every static ad the agency ships. A full creative team executes on your briefs, and you're shielded from client communication so you can focus entirely on the work. Get this right and your strategy sets the direction for every brand the agency touches. What You'll DoWrite pattern-interrupting headlines for static ads across multiple brands, making it immediately clear what the product is and why it mattersProduce multiple headline variations on a single angle, each with a distinct voice and structureResearch customer insights across reviews, Reddit, competitor ads, and real customer language to surface angles that aren't obviousDevelop research-backed personas and messaging strategies for each accountBuild creative forecasts and hypothesis tables that map which angles to test nextTurn research into clear briefs, covering angles, headlines, and visual direction for the in-house design teamAnalyze ad accounts to understand what's working, what's fatiguing, and where the creative gaps areContinuously push into new angles and formats based on performance dataUse the Meta Ad Library to reverse-engineer competitor creative and catch emerging patternsUse AI tools like Claude and ChatGPT daily for research, persona building, and workflow acceleration What We're Looking ForProven direct response copywriting experience in DTC/e-commerce. Long-form VSLs, sales emails, sales pages, or ad scripts all count. You understand avatars, awareness levels, and audience sophistication, and you know what makes copy convertA repeatable research methodology you can walk through end to end. You dig into real customer language, reviews, and competitor ads rather than guessing, and you know how research becomes copy that performs. "I look at competitors" isn't a methodologyScroll-stopping writing that favors clarity over cleverness, with ten variations on one angle that never sound alikeThe ability to articulate why an angle will work before it's tested. You don't just have instinct, you can explain the reasoning behind itA portfolio or work samples that show strong copy and research-driven thinkingFluency with AI tools (Claude, ChatGPT, etc.) for research and workflow. This team is heavily AI-integratedComfort managing multiple accounts simultaneously in a fast-paced, high-volume creative environmentA strong plus: hands-on performance analysis in Meta Ads Manager, especially shipping ads into accounts spending $10K–$100K+/day with direct accountability to acquisition KPIs (spend, CPA/NCPA, ROAS/NCRoAS)Also a plus: experience building playbooks or documentation for creative teams Key Performance Metrics (KPIs)Winning ads: the share of your angles and headlines that go on to take spend in the ad accountQuality and consistency of copy and briefs, measured by the percentage that moves to production without major revisionCreative variety across campaigns, ensuring angles and messaging don't go repetitiveSpeed of iteration: how quickly performance data from live ads turns into new angles and refreshed copy30/60/90-day ramp: by day 30, fully onboarded into the research and briefing workflow with supervised output; by day 60, independently producing personas, strategies, and headline batches with minimal revision; by day 90, consistently shipping copy that produces winning ads across your accounts What You GetA high-ownership creative strategy seat paying $96,000 to $120,000 USD per year (contractor compensation, set within this range based on experience)A fully remote setup with the flexibility to work from anywhereConstant creative workshops, deep AI integration, and real room to grow your strategy skillsClear KPIs and structured feedback loops so you always know where you stand