DIRECT BRAND MANAGER

Responsibilities

• Grow the Business: Establish and implement initiatives to generate sales and achieve sales goals through new door acquisitions and existing key customers.
• Grow the Professional Hair Color Line: Build loyalty program participation with existing and new customers.
• Educate Distributor Sales Consultants and Stylists on selling color and retail services.
• Drive “sell-through” of all monthly promotions and programs.
• Ensure marketing material and merchandising standards are current and enforced.
• Analyze data to determine strategic opportunities within geographic regions and salons.
• Collect and share competitive market data.
• Facilitate quarterly meetings with loyalty and top accounts.
• Document all notes, account updates, and events in Salesforce.

Grow the Team and Culture

• Prepare a bi-monthly recap/report of your territory.
• Deliver Wella key messages, philosophies, and product knowledge classes at sales meetings and communicate regularly through conference calls and email.
• Partner with Market Leadership to identify event opportunities, plan, and facilitate education events and tradeshows, ensuring successful execution and measurement/ROI post-event.

Grow Yourself

• Adjusts to multiple demands and effectively responds to new circumstances.
• Prioritizes effectively and works independently.
• Allocates time to develop oneself and seeks out others to enhance strengths and improve opportunities.
• Stays current and timely on all required corporate training.

Requirements

• Previous experience working in the professional haircare industry.
• 2+ years of experience in sales or retail.
• Strong organizational and time management skills.
• Strategic and creative thinker, comfortable working with numbers.
• Excellent communicator, collaborator, and presenter (verbal and written).
• Autonomous and proactive problem solver.
• Ability to build strong working relationships across all functional areas.
• Ability to travel 80% of the time with overnight travel depending on the territory.
• Proficient in MS Office Suite (Word, Excel, PowerPoint).
• Salesforce experience a plus.

Competencies & Attributes

• Flexible and Agile Adapter – Works effectively in ambiguous situations.
• Talent Builder – Looks for opportunities to encourage diverse teams to come together to problem solve and create a culture of involvement.
• Effective Communicator – Demonstrates a high level of active listening and use of probing questions.
• Team Builder – Always humble when operating within a team and understands the importance of inclusion.
• Customer Focused Partner – Contributes to improve the associate and customer journey.
• Strategic Thinker – Brings strategic thinking and ideas to the team and peers.
• Big Picture Thinker – Understands interdependencies with other departments and how decisions can impact the organization.
• Results Driver – Focuses on the right priorities and uses resources wisely to drive results.
• Problem Solving and Decision Making – Considers the impact of decisions against relevant factors.
• Passionate Learner – Shares learnings proactively with others.

Working Conditions & Physical Requirements

• Location: Ideal candidate would need to reside in either Maryland, or District of Columbia.
• Travel: Ability to travel 50% of the time and work weekends.
• The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, salons, and retail stores.