DIRECT BRAND MANAGER

Responsibilities

• Grow the Business: Establish and implement initiatives to generate sales and achieve sales goals through new door acquisitions and existing key customers.
• Grow the Professional Hair Color Line: Build loyalty program participation with existing and new customers.
• Educate Distributor Sales Consultants and Stylists on selling color and retail services.
• Drive “sell-through” of all monthly promotions and programs.
• Ensure marketing material is current, available, and utilized appropriately.
• Enforce merchandising standards in salons and professional stores.
• Analyze data to determine strategic opportunities within geographic regions and salons.
• Collect and share competitive market data.
• Facilitate quarterly meetings with loyalty and top accounts.
• Document all notes, account updates, and events in Salesforce.

Grow the Team and Culture

• Prepare a bi-monthly recap/report of your territory.
• Deliver Wella key messages, philosophies, and product knowledge classes at sales meetings.
• Partner with Market Leadership to identify event opportunities, plan, and facilitate education events and tradeshows.

Grow Yourself

• Adjusts to multiple demands and effectively responds to new circumstances.
• Prioritizes effectively and considers learning an important part of the business.
• Builds strong working relationships across all functional areas.
• Travels 80% of the time with overnight travel depending on the territory.
• Proficient in MS Office Suite (Word, Excel, PowerPoint).
• Salesforce experience a plus.