Dir, Consumer Acquisition & Growth

Position Summary

We are building a best-in-class Growth & Experience organization across a portfolio of five direct-to-consumer brands: Albany Park, Edloe Finch, X-Chair, Mavix, and Timbuk2.

Responsibilities and Essential Functions

• Demand generation & paid media strategy

• Own paid media strategy across all DTC brands, including paid search, paid social, video, audio, programmatic, affiliates, and emerging channels
• Evaluate and improve the media partner ecosystem to drive stronger performance and more efficient management
• Manage agency relationships and ensure consistent delivery against performance expectations
• Identify and test new channels to diversify the marketing mix and reduce reliance on any single platform

• Full-funnel accountability

• Drive demand generation across the full consumer journey, from awareness through acquisition and into retention
• Partner closely with eCommerce on traffic quality, landing page performance, and conversion
• Collaborate with CRM to ensure strong connection between acquisition and lifecycle strategies
• Own growth KPIs including CAC, LTV, ROAS, retention, and contribution margin, and ensure reporting supports decision-making

• Data, attribution & experimentation

• Lead a structured test-and-learn approach across all channels, with clear hypotheses and measurement plans
• Leverage attribution, media mix modeling, and incrementality testing to inform budget allocation
• Partner with Analytics to ensure data accuracy and visibility across brands
• Use first-party data and segmentation to improve targeting and efficiency

• Team & agency leadership

• Lead, coach, and develop a team including performance marketing and social leadership roles
• Build a culture of accountability, curiosity, and continuous improvement
• Establish clear agency governance including scope definition, performance expectations, and review cadences
• Invest in team development and build leadership capability over time

• Social & influencer integration

• Oversee integrated social strategy across paid, organic, and influencer channels
• Ensure alignment between content, media investment, and brand positioning
• Partner with Creative to maintain quality and consistency across all marketing channels

Qualifications, Skills and Education

• Required Qualifications

• Bachelor’s degree in Marketing, Business, or a related field, or equivalent professional experience
• 10+ years of experience in performance marketing, growth, or demand generation, preferably within DTC or eCommerce environments
• Deep expertise in paid media strategy across multiple channels including search, social, video, audio, affiliates, and programmatic
• Proven track record of managing and optimizing agency partnerships, including experience leading RFP processes
• Strong fluency in attribution models, CAC and LTV economics, and contribution margin
• Experience leading and developing cross-functional teams in a fast-paced environment
• Data-driven mindset with the ability to build dashboards and translate insights into action
• Experience leveraging AI tools to improve media performance, forecasting, and creative output

• Preferred Qualifications

• MBA or advanced degree preferred
• Experience in home furnishings, lifestyle, or consumer goods categories
• Experience partnering with CRM or lifecycle marketing teams, with familiarity in platforms such as Klaviyo
• Experience contributing to media mix modeling or incrementality testing programs
• Track record of simplifying or restructuring agency ecosystems in a multi-brand environment
• Familiarity with organic social and influencer or creator strategies