Digital Strategy/SEO Lead- Contract

About the role

Sia Experience is the full-service creative agency within Sia. In the SiaX-Creative business line, we combine creative, CX, marketing, and deep AI expertise with industry leading knowledge to deliver impactful, growth-focused solutions for our clients. By bringing together agencies known for creating standout work for leading brands, SiaX is a premier player in the creative and digital agency space—pairing the speed, creativity, and independence of top boutique shops with the reach and resources of a global network. At SiaX we’re nimble, deeply collaborative, and known for delivering high-impact work with lean teams. As strategic partners to our clients, we focus on building brands and delivering growth for clients that are aiming to break through creative barriers and accelerate digital transformation.

Responsibilities

• Own SEO & GEO strategy and execution
• Lead SEO and Generative Engine Optimization (GEO) initiatives across multiple client accounts, developing and maintaining roadmaps, conducting audits, prioritizing opportunities, optimizing content for both traditional search engines and AI-driven search experiences, and translating insights into actionable recommendations.
• Drive digital growth strategy
• Serve as the primary strategic owner of SEO/GEO deliverables while remaining hands-on in execution.
• Partner with internal teams and clients to shape integrated digital marketing strategies that improve discoverability, customer acquisition, and business performance.
• Develop strategic frameworks, recommendations, and client deliverables while ensuring a high standard of work across engagements.
• Leverage performance data to identify trends, uncover opportunities, and measure the impact of SEO and digital marketing initiatives.
• Develop reporting and present strategic insights and recommendations directly to clients and internal stakeholders.
• Lead senior client conversations
• Serve as a trusted advisor in client meetings, presenting strategies, performance updates, recommendations, and roadmaps with confidence and executive presence.
• Collaborate across disciplines
• Work closely with Paid Media, Creative, Analytics, Development, and Account teams to ensure integrated marketing initiatives are aligned and executed effectively.

Requirements

• Available to work a full-time short-term contract role during EST business hours.
• Proven experience leading SEO strategy and execution within an agency, consulting, or complex client-service environment.
• Demonstrated experience developing and implementing Generative Engine Optimization (GEO) strategies or optimizing content for AI-powered search experiences (e.g., ChatGPT, Google AI Overviews, Perplexity, Gemini).
• Strong understanding of technical SEO, on-page optimization, content strategy, keyword research, site architecture, and search performance measurement.
• Experience conducting SEO audits, building strategic roadmaps, prioritizing initiatives, and translating findings into business recommendations.
• Hands-on experience reviewing analytics, identifying opportunities, and presenting performance insights to clients.
• Familiarity with Adobe Analytics, Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA) preferred.
• Comfortable operating as both a strategic lead and individual contributor, owning deliverables from strategy through execution.
• Strong client-facing communication skills with the ability to lead senior stakeholder conversations.
• Excellent organizational skills with the ability to manage multiple workstreams in a fast-paced consulting or agency environment.