Digital Marketing Lead (SEO)

About the role

Every new team member—regardless of experience level—goes through our comprehensive bootcamp training program. You'll receive hands-on training in technical SEO, local SEO strategy, content strategy and editorial planning, Google Analytics (GA4) and Google Search Console, and Ahrefs and SEO tooling workflows. Hands-on from week one.

Requirements

• 3+ years of hands-on SEO experience, preferably at an agency managing multiple client accounts
• Expert-level proficiency with Ahrefs, Google Analytics (GA4), and Google Search Console
• Strong technical SEO skills including site audits, schema implementation, and page speed optimization
• Experience with local SEO strategy for multi-location businesses
• Proven track record of improving organic traffic and keyword rankings

Qualifications

• Bachelor's degree in Marketing, Journalism, Communications, Information Systems, Business, or Statistics
• Data-Driven Decision Maker: You let the numbers guide your strategy, testing hypotheses and iterating based on measurable outcomes rather than assumptions
• Strategic and Tactical: You can build a six-month SEO roadmap in the morning and troubleshoot a crawl error in the afternoon with equal skill
• Clear Communicator: You translate complex SEO concepts into language that clients and non-technical teammates understand and act on
• Relentlessly Curious: You stay ahead of Google algorithm updates, test new approaches, and bring fresh ideas to every campaign

Responsibilities

• Lead and manage SEO campaigns for a portfolio of med spa and medical aesthetics clients from strategy through execution
• Conduct comprehensive keyword research using Ahrefs to identify high-value opportunities in the medical aesthetics vertical
• Perform on-page optimization including title tags, meta descriptions, header structures, internal linking, and content enhancements
• Execute technical SEO audits covering site speed, mobile usability, crawlability, indexation, and structured data
• Develop and implement local SEO strategies including Google Business Profile optimization, citation building, and review management
• Analyze competitor SEO profiles to identify gaps, backlink opportunities, and content advantages
• Build and deliver monthly SEO performance reports with clear metrics, insights, and recommended next steps
• Design and run A/B tests on page elements, metadata, and content structures to improve click-through rates and conversions
• Collaborate with the content team to create keyword-targeted briefs and ensure all published content meets SEO standards
• Implement conversion rate optimization (CRO) recommendations on key landing pages to improve lead generation
• Monitor Google algorithm updates and adjust client strategies proactively to protect and grow rankings
• Mentor junior team members on SEO best practices, tools, and strategic thinking

Pay

Negotiable, based on experience. We reward specialists who go deep. Tell us your numbers in the application below.