Digital Marketing Lead

This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.

Why Work For Us?

• Opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
• $1 for $1 company 401k match up to 6% of eligible earnings per pay period
• Medical, Dental, Vision, and wellness program benefits
• Paid holidays
• Paid Time Off – Team Members accrue paid time off monthly, with an additional 24 hours per year earmarked for volunteer activities
• Collaborative environment where your contributions are valued
• Free AAA Classic Membership
• AAA product discounts
• Tuition Reimbursement Program

Responsibilities

• Lead the development and execution of digital marketing and media strategies to create brand awareness, drive Member acquisition, and increase retention
• Manage, optimize, and report on paid online media campaigns, covering social media marketing, display advertising, SEM/SEO, video, and remarketing
• Operate on a strategic and tactical level, touching all aspects of search and other digital marketing roadmaps including keyword management, campaign messaging, landing pages, A/B testing, and analytics
• Partner across the marketing organization to align marketing objectives and build integrated plans
• Leverage knowledge of target audiences, their interaction with digital channels, and key messages to design and deploy effective digital campaigns and customer experiences
• Plan and manage paid search, display/retargeting ads, and SEO
• Build and execute campaigns from start to finish, including end-to-end campaign experience flow, landing pages, and form creation
• Rapidly experiment with multiple digital (and some offline) marketing channels to drive down cost per acquisition and increase the quantity and quality of loan applications
• Summarize, report, and optimize online campaign delivery and performance metrics
• Capture and analyze key metrics to optimize and improve ROI for all digital marketing programs
• Ensure executional excellence by measuring efficacy of current processes and redefining or innovating new processes to ensure maximum productivity

Requirements

• Bachelor's degree in marketing, communications, or related field or an equivalent combination of education and experience
• 5+ years of experience in a similar digital marketing role
• Direct-to-consumer marketing experience
• Deep knowledge of SEM
• Demonstrated track record of campaign performance improvement
• Travel industry experience preferred

Skills

• Basic knowledge of MS Office applications
• Expert in search marketing and paid advertising
• Demonstrated expertise in email, social media, and SEO
• Experience working with agency partners and collaborating with internal teams
• Analytical, proactive, and creative problem solver with the ability to tell campaign performance stories through data to influence future investments

Work Environment

• Works in an office environment sitting at a desk, table, or computer workstation for extended periods of time
• May travel by car, plane, or other form of transportation to attend business meetings or conferences
• Approximately 50-80 percent of the time spent on the job involves the use of a personal computer

Pay

Compensation Range: $132,465.00 – $165,580.00 (target between minimum and midpoint of the range, subject to a fair pay analysis)