Digital & Social Media Manager

About the role

We’re looking for a Digital & Social Media Manager who understands the modern DJ and musical landscape—and ideally lives it. If you know how to grow audiences, drive engagement, and speak the language of DJs and musicians, this role is for you. The Digital & Social Media Manager will lead strategy, execution, and optimization of all digital marketing initiatives across U.S. channels.

Key Responsibilities

• Develop and execute U.S. digital marketing strategies to increase brand awareness, the DJ community, product adoption, and community engagement.
• Collaborate with the Marketing team and Creative to develop multi-channel campaigns across web, social, email, influencers, and paid media.
• Drive product launch strategies with product planning, artist relations, sales, and marketing teams.
• Oversee all U.S. social media channels, ensuring consistent brand voice and high-impact content.
• Grow followers/subscribers as well as community engagement.
• Create organic and paid campaigns with a strong understanding of DJ culture, performance techniques, and product use-cases to execute the digital marketing strategies.
• Manage social media team and content creators to execute digital marketing strategies. Work with agency to implement and track paid campaign results, budget and spending.
• Track trends and emerging platforms relevant to DJs and music creators.
• Maintain and optimize SEO, SEM, paid social, and retargeting campaigns.
• Partner with DJs, content creators, and music industry influencers to amplify brand presence, product awareness, and DJing as a hobby or career path.
• Support artist relations team in digital initiatives, events and artist collaborations.
• Oversee all email campaigns for U.S. subscribers.
• Manage content creators to execute email campaigns to accomplish digital marketing strategies. Utilize Hubspot to implement and analyze email campaigns.

Education and Experience Requirements

• A high school diploma or equivalency.
• A bachelor’s degree from an accredited college or university in Marketing or a similar subject, preferred.
• A minimum of 4 years of digital marketing experience, preferably in DJ category, music, consumer electronics, entertainment, or lifestyle brands.
• A minimum of two (2) years of management experience.
• Proficient in Microsoft Office (Word, Excel, Outlook, PowerPoint, etc.).
• Expertise in analytics platforms (including Meta Ads Manager, Hubspot and Google Analytics).
• Experience managing CRM platforms and customer database segmentation, preferably in Hubspot.
• Experience with Shopify (for marketing and analytics), preferred.
• Experience with Adobe creative cloud (and/or related photo editing software), preferred.
• Experience with DJ programs, including rekordbox, Serato DJ, Traktor as well as performance mixers, controllers, preferred.
• Experience with Data / Business Intelligence software knowledge (ie., Power BI, Tableau, etc.), preferred.
• DJ Experience preferred, whether professional, hobbyist, or enthusiast-level.

Skills And Competencies

• Strong knowledge of digital marketing principles, including SEO/SEM, email marketing, social media, paid advertising, and campaign optimization.
• Proficient in analytics platforms with the ability to interpret data and apply insights to improve performance.
• Experience managing CRM platforms and customer segmentation.
• Demonstrated ability to develop, execute, and evaluate multi-channel marketing campaigns from strategy through reporting.
• Knowledge of paid media planning, budget tracking, and performance measurement.
• Familiarity with e-commerce and website marketing platforms.
• Experience working with influencers, artists, or music communities preferred.
• Strong understanding of DJ culture, music trends, and digital/social media ecosystems.
• Proven ability to manage multiple projects simultaneously while collaborating effectively across teams and external partners.
• Initiative & Reliability: Able to work independently with minimal guidance, actively identifying and addressing issues, problem-solving, and seeking out opportunities to enhance improve work outcomes.
• Takes ownership of responsibilities and consistently follows through to completion, demonstrating accountability and dependability.
• Communication: Communicates clearly and effectively in both written and verbal forms. Listens attentively and engages thoughtfully and harmoniously with others. Organizes and delivers information in a clear, professional manner.
• Professionalism & Teamwork: Upholds high standards of integrity, discretion, and adherence to company guidelines. Encourages teamwork by fostering mutual respect, contributing to shared goals, and supporting a positive and inclusive work atmosphere.
• Customer Focus: Demonstrates a commitment to understanding and meeting the needs of customers. Actively seeks feedback, anticipates client requirements, and contributes to delivering high-quality products and services that enhance customer satisfaction.
• Innovation & Continuous Improvement: Embraces a mindset of curiosity and creativity, seeking opportunities to improve processes, products, or services. Encourages experimentation and learning from experiences to drive ongoing enhancement and value creation.
• Leadership & Management: Effectively leads individuals and manages resources to achieve departmental objectives. Inspires and guides team members, adeptly plans and prioritizes tasks, and adapts to evolving circumstances. Fosters strong relationships with colleagues and external parties, exemplifying the company’s values through actions and decisions.

Travel Requirements

Occasional travel: Local and national travel to promotional events, trade shows, sponsorship events, etc. (up to 20%).