Digital and Social Media Manager

About the role

The Digital & Social Media Manager leads Second Harvest Heartland’s paid media and organic social strategy to grow awareness, engagement, and action among key audiences. Serving as the organization’s subject matter expert for digital advertising and social media, this role owns strategy, execution, optimization, and measurement across paid and organic channels.

Responsibilities

• Own paid media strategy and campaign execution across Meta, Google, TikTok, YouTube, LinkedIn, and other relevant channels.
• Determine channel mix, targeting, audience segmentation, budget allocation, and flighting, including prospecting, retargeting, and lookalike strategies.
• Manage campaign budgets and performance, optimizing audiences, creative, placements, and investment to improve results.
• Manage agency, vendor, and platform relationships and evaluate emerging platforms and advertising opportunities.
• Own organic social strategy across platforms, with responsibility for audience growth, content planning, publishing, and performance.
• Develop and manage a social content calendar supporting campaigns, storytelling, events, and timely opportunities.
• Partner with Marketing and Creative teams to develop engaging, social-first content, including short-form video, graphics, copy, and calls-to-action.
• Use platform trends, audience insights, and paid and organic performance to strengthen content and creative strategy.
• Identify opportunities to grow reach through emerging formats, creators, influencers, community partners, and new platforms.
• Maintain clear reporting on campaign performance, budgets, results, and key learnings.
• Partner across Marketing, Data, Development, Volunteer Engagement, Advocacy, Neighbor Services, and other teams to translate organizational priorities into effective digital campaigns.
• Coordinate with CRM & Email Marketing Manager to align audience strategy, campaign timing, retargeting, and supporter journeys across channels.
• Provide audience, channel, content, and creative recommendations based on campaign goals and performance insights.
• Ensure digital campaigns and social content align with brand standards, accessibility requirements, privacy practices, and organizational priorities.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education and experience.
• 5+ years of experience in digital marketing, paid media, social media, or a related field.
• Hands-on experience managing and optimizing paid campaigns across Meta Ads Manager, Google Ads, and TikTok Ads Manager; experience with YouTube, LinkedIn, or other digital platforms is a plus.
• Demonstrated experience developing and executing organic social strategies across platforms, including TikTok, with an understanding of social-first content, short-form video, platform trends, and audience engagement.
• Strong understanding of audience segmentation, prospecting, retargeting, lookalike audiences, conversion strategy, and the customer or supporter journey.
• Experience managing campaign budgets, testing, optimization, measurement, and tracking.
• Strong analytical skills with the ability to translate performance and audience data into clear recommendations.
• Strong project management, communication, and collaboration skills, with the ability to manage multiple campaigns and priorities.
• Experience managing agencies or external partners is preferred.