Digital Product Manager
About ALSO
We’re ALSO, an electric mobility company originally conceived as a part of Rivian. We’re a passionate team of builders, dreamers, doers and innovators, focused on creating entirely new (not to mention, innovative and delightful) vertically integrated, small EVs designed to meet the global mobility challenges of today and tomorrow. Our mission is to inspire everyone to ride ALSO—replacing many local car, truck and SUV miles with ones on vehicles that are more affordable, more enjoyable and 10-50x more efficient.
What You’ll Own
- Own the roadmap for customer-facing digital experiences across:Vehicle interfaces and displaysMobile applications (iOS and Android)Customer web experiencesFleet and operational tools as applicable
- Develop a multi-year vision for ALSO's connected ecosystem.
- Define and prioritize features based on customer value, business impact, and technical feasibility.
- Ensure roadmap alignment across vehicle, software, and commercial initiatives.
Connected Experience Ownership
- Create a seamless customer experience across:
- User Setup & Onboarding
- Remote Vehicle Controls
- Service & Support
- Telemetry & Ride Analytics
- Define how capabilities should be distributed between vehicle, mobile, and web touchpoints.
Product Definition & Requirements
- Translate customer needs and business objectives into detailed product requirements.
- Author user stories, feature requirements, acceptance criteria, and success metrics.
- Collaborate with Design to develop user flows, wireframes, and prototypes.
- Work with Engineering to ensure requirements are technically feasible and clearly understood.
Cross-Functional Leadership
- Partner closely with:Vehicle Product ManagementUX/UI DesignSoftware EngineeringSystems EngineeringCustomer ExperienceMarketing and Commercial teams
- Align stakeholders around priorities, tradeoffs, and product decisions.
- Facilitate roadmap reviews and feature planning sessions.
Customer Insights & Validation
- Conduct customer interviews and usability studies.
- Analyze customer feedback, usage analytics, and behavioral data.
- Identify friction points across the ownership journey.
- Validate concepts and iterate based on customer learning.
Metrics & Continuous Improvement
- Define and monitor KPIs for digital product success.
- Track adoption, engagement, retention, and satisfaction metrics.
- Use telemetry and analytics to prioritize improvements.
- Continuously refine the digital experience after launch.
Qualifications
- 3–6+ years of product management experience, ideally in:e-mobilitySoftware-enabled consumer or hardware-adjacent products
- Proven ability to translate business goals into clear product requirements.
- Experience working closely with Engineering, Design, TPM, and Commercial stakeholders.
- Strong written communication skills and comfort producing structured documentation.
- Ability to operate in ambiguity and grow ownership over time.
Nice to Have
- Experience with DTC + retail hybrid models.
- Familiarity with platforms such as Shopify, ERP, logistics, or service systems (conceptual understanding).
- Background in mobility, consumer hardware, or complex physical products that require service and connectivity.
- Exposure to subscription, service, or entitlement-based experiences.
Salary
The salary for this position ranges from $160,000 - $190,000 per year, depending on experience and qualifications.
Perks & Benefits
- Robust health coverage — excellent health, dental, and vision insurance covered up to 100% by ALSO, with FSA & HSA options
- One Medical membership and dedicated insurance advocates
- Rich fertility and family-building benefits with Progyny
- Flexible time off
- 401(k) match
Why ALSO
We’re passionate about helping the world find a better way to get there—wherever it is you’re headed. We’re located in the heart of Silicon Valley and have brought together a world-class team from some of the biggest brands in the technology, automotive, cycling, outdoor recreation and retail spaces. Together we’re working hands-on to imagine, design and build an entirely new solution to a global set of transportation challenges.