Digital Platforms Intern

Position Summary

LEGACY MOTOR CLUB is seeking a motivated and creative Digital Platforms Intern to support our digital platforms, fan engagement initiatives, and content operations. This 12-week internship provides hands-on experience across website management, membership programs, mobile app communications, social media, graphic design, content production, and digital strategy within a professional motorsports organization. The ideal candidate is passionate about sports, entertainment, digital marketing, and fan engagement, with a desire to learn how multiple departments collaborate to create world-class fan experiences.

Responsibilities

• Assist with updates and maintenance of the LEGACY MOTOR CLUB website.
• Support content publishing, homepage updates, driver page updates, and race-week communications.
• Perform quality assurance testing and content reviews.
• Aid in digital asset management and organization.
• Support content updates within the LEGACY internal app.
• Upload and organize creative assets, headshots, and event information.
• Aid in race-weekend push notifications and stakeholder communications.
• Document workflows and operational procedures.
• Assist with content creation and updates for The CLUB membership platform.
• Support member communications and engagement initiatives.
• Track participation and engagement metrics.
• Contribute ideas to improve member retention, exclusivity, and overall fan experience.
• Rotation Between:
• Social Media & Content Marketing
• Support content planning and social media strategy efforts.
• Assist with caption writing, content organization, and trend research.
• Participate in race-week content preparation and execution.
• Maintain awareness of digital trends across sports, entertainment, and motorsports.
• Creative & Content Production
• Collaborate with creative and production teams on digital campaigns.
• Aid in graphic design projects, web assets, and promotional materials.
• Support video editing workflows, clip logging, asset organization, and content management.
• Help develop fan-facing creative content.
• Analytics & Strategy
• Review website, membership, and social media performance metrics.
• Learn and assist with UTM tracking, click-through rate analysis, and engagement reporting.
• Contribute recommendations based on digital performance data.
• Identify opportunities to improve fan engagement and platform performance.

Internship Learning Opportunities

• Gain exposure to:
• Digital marketing strategy
• Content management systems (CMS)
• Membership and fan engagement programs
• Mobile app communications
• Social media operations
• Graphic design and branding
• Video production workflows
• Analytics and performance reporting
• Cross-functional collaboration in a professional sports organization
• Capstone Project
• During the final phase of the internship, the intern will lead a capstone project focused on improving a fan-facing digital experience.
• Potential projects may include:
• Creating a race-week digital campaign
• Developing a fan onboarding strategy for The CLUB
• Designing a sponsor integration concept
• Building a content series proposal
• Improving a digital platform or fan experience workflow
• The project will include:
• Strategic proposal
• Timeline and implementation plan
• Goals and KPIs
• Creative concepts or mockups
• Final presentation to leadership

Qualifications

• Recent graduate or current student pursuing a degree in Marketing, Communications, Digital Media, Sports Management, Journalism, Graphic Design, or a related field.
• Strong written and verbal communication skills.
• Highly organized with strong attention to detail.
• Ability to manage multiple projects in a fast-paced environment.
• Passion for sports or motorsports, digital media, and fan engagement.
• Ability to remotely work race weekends.
• Preferred:
• Experience with content management systems (CMS).
• Familiarity with social media platforms and analytics tools.
• Basic graphic design experience using Adobe Creative Suite or Canva.
• Basic video editing experience.
• Understanding of digital marketing concepts and performance metrics.

Program Details

• Duration: 12 Weeks (with the potential to extend)
• Location: Hybrid/Remote (with race-weekend involvement opportunities)
• Department: Digital Media
• Reports To: Digital Platforms Specialist

What You'll Gain

• Real-world experience within a NASCAR organization.
• Exposure to multiple digital and creative disciplines.
• Opportunities to work alongside industry professionals.
• Portfolio-building projects and hands-on experience.
• A completed capstone project with measurable business impact.