Digital Performance and Automation Engineer, Corporate Affairs & Marketing

Key Responsibilities

• Omnichannel Campaign Execution
• Set up, launch, and manage campaigns across owned, earned, paid, and social channels.
• Operate directly in CRM (HubSpot) and digital platforms to ensure flawless campaign delivery.
• Maintain an omnichannel campaign calendar aligned with corporate and commercial priorities, ICPs, and milestones.
• Track, measure, and report on campaign and channel performance.
• Advise on setting yearly KPIs, review performance from previous year, and share key learnings.
• Build dashboards that translate data into clear insights for leadership and internal teams.
• Recommend optimizations to creative/content leads based on stakeholder and ICP engagement.
• Run A/B tests and continuously refine campaigns to maximize ROI and relevance.

Ai-Enabled Operations

• Use AI tools for reporting, insight generation, and workflow automation.
• Experiment with prompt engineering and other methods to enhance speed, accuracy, and scalability.
• Stay ahead of emerging AI tools that strengthen campaign execution and analytics.

Corporate Affairs Integration

• Align campaign execution with Manus’ corporate narrative, value proposition, and stakeholder communications.
• Provide performance data to support thought leadership, announcements, and corporate storytelling.
• Monitor media, policy, and competitive trends that shape opportunities with key stakeholders and ICPs.

Collaboration and Coordination

• Partner with the corporate content lead and creative team to optimize campaigns against ICP needs.
• Work with internal stakeholders (Sales, Business Development, Senior Leadership Team) to ensure alignment with customer and partner priorities.
• Manage external vendors or freelancers as needed for campaign delivery.