Digital Merchandising Lead

About the role

As a member of the DTC eCommerce Sales team, the Digital Merchandising Lead will assume responsibility for organic content strategy and updates across eCommerce channels. They will ensure all content is accurate and optimized for user experience, as well as aligned to the needs of each specific channel. Beyond executing updates, they will work with cross-functional stakeholders across brand marketing, web, sales, and creative/regulatory to ensure all content is brand-safe and optimized for search engines and agentic models. The ideal candidate will bring a strong interest in evolving digital media technology, as well as a strategic mindset and bias for action. They will bring an analytical mindset, understanding how engagement and conversion metrics are impacted by content strategy.

Responsibilities

• Own organic content strategy (within the brand guideline framework), creative briefing and implementation across retailer brand stores, organic PDP content, A+ content, review syndication
• Set standard for eCommerce merchandising across channels (eRetailers + DTC) optimizing the digital shelf through continuous experimentation
• Assortment, competitive, promo strategy, analysis, and recapping; working cross-functionally with brand teams, DTC sales & ops and performance marketing
• Assist in Product Information Management (PIM) syndication across channels, developing process improvements to increase efficiency with PIM coordinator
• Strong understanding of media & conversion metrics, and ability to use insights to maximize engagement and purchase intent
• Future-forward mindset, deep interest in bringing new tool and platform product updates to enhance automation and high-volume content updates

Requirements

Skills & Tools

• Proficient with MS Office and advanced Excel and PPT skills (Pivot Tables + charts, VLookups, Macros)
• Experience with content syndication/PIM tool, owning updates across major eCommerce platforms for a 100+ product portfolio (Syndigo, Salsify)

Competencies

• Positive – Ability to view all situations with a positive attitude
• Accountable – Takes ownership for responsibilities, acknowledges and learns from mistakes
• Innovative – Ability to look beyond standard solutions and think outside the box
• Independent – Self-motivated and able to manage obligations without direct supervision
• Assertiveness – Ability to act in a self-confident manner to facilitate completion of work assignments or defend a position or idea
• Communication (oral and written) – Ability to communicate effectively using spoken and written word clearly and concisely
• Customer Oriented – Ability to take care of customers' needs while following company procedures
• Conceptual Thinking – Ability to think in terms of abstract ideas
• Initiative – Ability to make decisions or take actions to solve a problem or reach a goal
• Project management – Ability to organize and direct a project to completion
• Enthusiastic – Ability to bring energy to the performance of a task
• Self Motivated – Ability to be internally inspired to perform a task to the best of one's ability using own drive or initiative

Experience

• 3+ years experience in eCommerce content strategy, ideally in a CPG vertical
• 3+ years working with eCommerce retailers and/or DTC sales channels (Amazon, Target, Walmart, DTC sites)

Pay

Salary: $76,000 – $84,000

Location

Remote