Lead Merchandising

About the role

The Lead Merchandiser, Sport style Core Apparel, is responsible for developing and executing wholesale merchandising strategies that drive business growth, profitability, and brand alignment.

Responsibilities

• Develop and execute a channel-specific product strategy that drives profitable growth, strengthens brand equity, and delivers a consistent consumer experience.
• Create, present, and manage seasonal line architecture and assortment plans that align with Sportsyle Core Business Unit objectives, Commercial channel requirements, consumer demand, and pricing strategies.
• Leverage consumer insights, market trends, competitive intelligence, and commercial performance data to inform assortment decisions, product forecasts, pricing, launch timing, distribution strategies, and go-to-market execution.
• Serve as the primary product expert for the channel, leading the seasonal pre-line process, identifying product opportunities, and refining assortments to address customer and market needs.
• Partner closely with Global Business Units and Product Line Management to influence product creation and ensure regional and channel assortment needs are reflected in seasonal product offerings.
• Collaborate cross-functionally with Sales, Planning, Marketing, and Merchandising teams to align on product strategies, financial objectives, key consumer and brand initiatives, and go-to-market plans.
• Plan, forecast, and manage channel assortments to optimize product positioning, segmentation, margin performance, and sell-through results.
• Own range selection and sampling exercises for seasonal product ranges
• Drive successful go-to-market execution through leadership and participation in customer meetings, product presentations, sales meetings, and product launches.
• Lead and support strategic