Digital Media Specialist-Website

Position Responsibilities

Provides excellent customer service to both internal and external customers.
Responsible for maintaining a robust, interactive city website and a variety of microsites that engage and inform visitors.
Serves as primary advisor, writer and editor for all web content developed for, with and by divisions.
Coordinates the regular review of all web pages, designs and features of the website; ensures accuracy, consistency and ease of navigation.
Responsible for ensuring and monitoring compliance with applicable digital accessibility standards (including Web Content Accessibility Guidelines) for the city website.
Makes recommendations regarding design issues, upgrades, and security.
Researches and implements website development and design strategy, including researching, analyzing and incorporating new web technology, features and functions into the website.
Conducts Search Engine Optimization (SEO) research and consistently works toward stronger rankings.
Monitors web use and provides relevant statistical data and reports regarding utilization of the city's websites, making recommendations for enhancements that will increase access and traffic.
Participates in cross-functional meetings with teams to support and advise on how the city’s websites and digital content may be used; develop creative ideas in relation to digital content, web projects, and public information projects.
Completes special projects, as assigned.
Advises and assists the Public Affairs Director and staff in developing outreach strategies and communications materials to support the city’s overall outreach and engagement efforts.
Supports city efforts to establish and maintain positive and productive community relations between the city and citizens, the business community, media, outside agencies and public officials.
Participates in cross-training efforts with the Digital Media Specialist and Community Engagement Specialist positions, including graphic design, photo and video documentation, social media management and content creation.

Qualifications

• Bachelor’s degree in communications, digital media, journalism, marketing, multimedia, or another related field.
• Two years of experience in professional writing, website management, web content management and/or content management software.
• Valid driver’s license

Desired Experience and Training

• Americans with Disabilities Act (ADA) website compliance
• Basic search engine optimization techniques to maximize the volume of organic traffic to the city’s website using a variety of tools such as content strategy, information architecture, mobile strategy, etc.
• Experience using Adobe Creative Suite applications
• Principles, practices, methods and techniques of website design and development
• Programming language application, administration, maintenance and integration (i.e. HTML, JAVA, JavaScript, ASP.Net, ASP, XML, SQL, etc.)
• Project management
• Excellent writing and grammar skills
• Strong knowledge of design principles and art composition, e.g. page layout, color theory, typography, imagery and integration of components into a harmonious whole.
• Experience in public sector employment
• Adequate knowledge of public relations and communications
• Excellent communication and interpersonal skills as applied to interaction with coworkers, supervisor, the public, etc.

Other Requirements

• Must possess, or obtain upon employment, a valid Arizona driver’s license.
• Regular attendance is an essential function of this job to ensure continuity.

CURRENT COMPENSATION AND BENEFITS

• CURRENT COMPENSATION AND BENEFITS: We are dedicated to fostering an inclusive and positive work environment. We offer competitive pay, outstanding benefits, and the chance to work with a committed team making a difference in our community.
• To view comprehensive benefits information, click here.