Digital Media Specialist

About the role

The Digital Media Specialist will deploy digital content for Tri Delta’s website, email marketing, and texting platforms, regularly reporting on marketing efforts to guide strategic, data-driven decisions.

Responsibilities

• Digital Analytics & Reporting
• Collaborate with the Brand Support Manager - Digital to monitor, analyze, and report on the performance of Tri Delta’s digital communication channels.
• Evaluate campaign effectiveness, identify audience trends, and optimize communication strategies based on data-driven insights.
• Maintain knowledge of emerging digital marketing trends, platform updates, and analytics best practices.
• Email, SMS & Web Communications
• Collaborate on the execution of Tri Delta’s email and SMS communications and campaigns.
• Ensure communications are delivered accurately, on schedule, and in alignment with Tri Delta’s brand standards and communication strategy.
• Support in the creation and delivery of regularly scheduled email communications to target audiences.
• Aid in the management of the account engagement email system.
• Website & Content Management
• Partner with the Brand Support Manager – Digital to maintain and update content across Tri Delta’s website and chapter websites.
• Monitor website performance metrics and provide recommendations to improve user experience and content effectiveness.
• Edit photos (resize, recolor, etc.) for website and email communications as needed.
• Support chapter sites by answering member questions and maintaining site content.
• Aid in maintaining accurate member records to optimize communication efforts.
• Paid Media
• Affiliate in the planning, execution, optimization, and reporting of paid digital advertising campaigns across platforms such as Meta, Google, and other relevant channels.
• Support audience development, campaign targeting, budget allocation, and performance monitoring to maximize campaign effectiveness.
• Analyze paid media results and provide recommendations to improve campaign performance and return on investment.
• Social Media Analytics
• Monitor and analyze social media performance across organizational and chapter channels.
• Develop reporting and recommendations that inform content strategy, audience engagement efforts, member engagement, and overall social media performance.
• Identify emerging trends, audience behaviors, and opportunities to enhance digital engagement.
• Podcast Production & Reporting
• Support the publishing, distribution, promotion, and ongoing management of Tri Delta podcast content.
• Track podcast performance metrics and audience engagement, providing quarterly reporting and recommendations for growth and optimization.
• Project & Event Support
• Strategize communications in partnership with the Brand Support Manager - Digital and Brand Advancement team.
• Keep the marketing and communications team informed of the communications calendar and any potential roadblocks.
• Aid in the execution of event applications.
• Help with additional enterprise and departmental projects/committees as needed.

Qualifications

• Bachelor’s degree in Communications, Marketing, Digital Media, Information Technology, or a related field.
• Ability to analyze and interpret digital marketing and communication data across multiple channels.
• Familiarity using analytics and reporting tools to measure performance, identify trends, and provide actionable recommendations.
• Understanding of key performance indicators (KPIs), audience engagement metrics, conversion tracking, and data-driven decision-making.
• Experience executing campaigns through marketing automation platforms (e.g. Pardot, EventMobi, Mogli, Salesforce Marketing Cloud, Mailchimp, or similar tools).
• Strong writing and editing skills with attention to tone, clarity, and brand consistency.
• Understanding of email & SMS campaign management, segmentation, and performance tracking.
• Experience with content management systems (e.g., WordPress, Drupal); Basic photo editing skills (e.g., resizing, recoloring) using tools like Photoshop or Canva.
• Ability to maintain and update web content in alignment with brand standards.
• Familiarity with planning, executing, and evaluating paid digital advertising campaigns across platforms such as Meta Ads Manager and Google Ads.
• Understanding of audience targeting, campaign objectives, budget management, performance reporting, and optimization strategies.
• Ability to leverage campaign insights to improve results and support organizational goals.
• Ability to support podcast publishing, distribution, and promotion efforts while ensuring content is delivered accurately and on schedule.
• Experience tracking podcast performance metrics, analyzing audience engagement, and providing recommendations to improve reach and listener experience.
• Strong organizational and time management skills; Ability to manage multiple projects and meet deadlines.
• Demonstrated attention to detail, problem-solving skills, and a collaborative mindset.
• Ability to work cross-functionally.