Digital Media Specialist

About the role

The Digital Media Specialist is a key member of the Digital Strategy team responsible for creating high-quality, social-first multimedia content to support the university’s brand and enrollment marketing efforts.

Responsibilities

• Create and deliver compelling video content, including student stories, event coverage and day-to-day brand moments.
• Operate a variety of production environments, focusing on agile, in-the-field content creation.
• Develop multimedia assets that align with campaign goals and creative direction, contributing to both organic and paid initiatives.
• Execute video concepts, repurpose content across platforms, and ensure all deliverables meet brand standards and best practices.
• Apply performance insights and platform knowledge to refine content and enhance overall effectiveness.
• Manage multiple projects and deliver high-quality content that supports university priorities and elevates the institution’s digital presence.

Requirements

• Bachelor's degree in Digital Media, Communications, Film, Marketing or a related field
• 3-5 years of related work experience in creative design, marketing, video editing or other applicable role
• Strong proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro or similar)
• Demonstrated ability to capture and create high-quality, social-first video content using mobile and lightweight equipment (e.g., iPhone, DJI or similar tools)
• Strong understanding of social media video formats, including short-form and long-form content, particularly for YouTube and TikTok
• Knowledge of platform best practices, including pacing, hooks, storytelling structure and audience engagement strategies
• Ability to translate creative concepts into engaging video content that aligns with brand standards and campaign goals
• Strong storytelling skills with an understanding of visual composition, timing and narrative flow
• Experience optimizing video content for performance, including titles, thumbnails, captions and formatting
• Ability to analyze content performance using platform analytics and apply insights to improve future content
• Working knowledge of accessibility standards for video content, including captions, on-screen text and visual clarity
• Strong attention to detail and ability to maintain consistency and quality across all content
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Strong collaboration and communication skills, with the ability to work effectively with cross-functional teams and stakeholders
• Ability to work independently, take direction and execute projects with minimal supervision

Qualifications

• Strong proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro or similar), with the ability to produce polished, professional edits optimized for social platforms
• Demonstrated ability to capture and create high-quality, social-first video content using mobile and lightweight equipment (e.g., iPhone, DJI or similar tools)
• Strong understanding of social media video formats, including short-form and long-form content, particularly for YouTube and TikTok
• Knowledge of platform best practices, including pacing, hooks, storytelling structure and audience engagement strategies
• Ability to translate creative concepts into engaging video content that aligns with brand standards and campaign goals
• Strong storytelling skills with an understanding of visual composition, timing and narrative flow
• Experience optimizing video content for performance, including titles, thumbnails, captions and formatting
• Ability to analyze content performance using platform analytics and apply insights to improve future content
• Working knowledge of accessibility standards for video content, including captions, on-screen text and visual clarity
• Strong attention to detail and ability to maintain consistency and quality across all content
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Strong collaboration and communication skills, with the ability to work effectively with cross-functional teams and stakeholders
• Ability to work independently, take direction and execute projects with minimal supervision

Skills

• Video editing software proficiency (Adobe Premiere Pro, Final Cut Pro, etc.)
• Mobile and lightweight equipment operation (iPhone, DJI, etc.)
• Understanding of social media video formats and best practices
• Storytelling and visual composition skills
• Performance analysis and optimization
• Accessibility standards knowledge
• Project management and deadline adherence
• Collaboration and communication skills

Benefits

• Up to 18 days of paid leave in your first year, including 3 days granted upon hire and 15 days accrued throughout the year
• 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year's Day
• 100% tuition coverage for yourself for one undergraduate and one graduate degree, and discounted rates for your spouse and dependent children up to age 26
• 6% retirement contributions from ERAU, with a 4% matching contribution
• 15 days of personal leave for non-exempt employees or 18 days for exempt full-time employees in your first year

Pay

Details about pay are not specified in the job description.

Schedule

Details about schedule are not specified in the job description.