Digital Media Specialist

Responsibilities

• Manage the development of externally facing marketing content.
• Create compelling, brand-aligned content for social media platforms, including copy, images, videos, and newsletters.
• Manage the social media content calendar and schedule posts using social media management tools.
• Maintain and update Logility’s LinkedIn profile.
• Empower internal team members to promote the brand through prewritten posts and custom graphics.
• Monitor and engage with followers across platforms by responding to comments, mentions, and messages.
• Foster a positive online community and drive strategies to increase engagement and brand visibility.
• Track, analyze, and report on organic social media performance metrics.
• Conduct A/B testing and apply insights to continuously refine strategies and improve campaign effectiveness.
• Collaborate with marketing and other departments to align social media efforts with broader campaigns.
• Stay current on emerging trends and platform features.
• Lead training and execution on the social media management platform to ensure best practices are followed.
• Affiliate with the Growth Marketing team to support ABM-focused initiatives.
• Assist with the execution of field events.
• Develop targeted email nurture campaigns.
• Create personalized landing pages to drive engagement and pipeline from key accounts.

Requirements

• 2–4 years of experience in digital marketing, with a focus on ENT B2B and/or ABM.
• Proven experience managing organic social media channels for a brand.
• Familiarity with paid media platforms (LinkedIn Ads, Google Ads, etc.).
• Exceptional writing skills complemented by strong communication and project management abilities.

Preferred Qualifications

• Data-driven mindset with experience using analytics tools.
• Experience in the supply chain or SaaS industry.
• Graphic design or video editing skills (Canva, Adobe Suite).
• Knowledge of SEO and content marketing strategies.
• Experience using Marketo, SalesForce, BrandWatch, Copilot.