Digital Media Specialist (Photography & Video Production)
Tague Lumber Inc. · Malvern, PA · 1 wk ago
MarketingFull-time
What You'll Do
- Photography & Visual Content Creation
- Capture professional-quality photography of customer projects, company events, employees, products, job sites, and industry partners.
- Plan and execute photo shoots that align with brand standards and marketing objectives.
- Create visual content that tells compelling stories and highlights craftsmanship, innovation, and company culture.
- Manage image selection, retouching, color correction, and optimization for digital and print use.
- Organize, tag, and maintain digital photo libraries within Dropbox for easy access and future use.
- Videography & Video Production
- Plan, shoot, and produce high-quality video content for social media, YouTube, website features, recruiting efforts, promotional campaigns, and company events.
- Capture on-location footage at customer projects, company branches, manufacturer facilities, trade events, and community initiatives.
- Create short-form mobile-first content for platforms such as Instagram Reels, TikTok, YouTube Shorts, and Facebook.
- Conduct interviews and gather behind-the-scenes footage that showcases customer success stories, employee experiences, and project highlights.
- Operate and maintain cameras, lenses, lighting equipment, drones, audio systems, and other production gear.
- Video Editing & Post-Production
- Edit engaging and professional video content using Adobe Premiere Pro and related Creative Cloud applications.
- Perform color correction, audio enhancement, motion graphics integration, and post-production finishing.
- Create content optimized for multiple platforms, formats, and aspect ratios.
- Develop highlight reels, event recaps, training videos, promotional content, and branded storytelling pieces.
- Manage production workflows from concept through final delivery.
- Social Media & Content Distribution
- Publish and distribute photo and video content across Instagram, TikTok, LinkedIn, Facebook, YouTube, and X.
- Write engaging captions and supporting copy that complement visual storytelling.
- Aid in content planning and scheduling through Sprout Social.
- Capture and share real-time content from events, job sites, and company activities.
- Maintain engagement and contribute to community management efforts.
- Performance & Content Strategy
- Track video and social media performance metrics to identify opportunities for growth and engagement.
- Recommend creative improvements based on analytics and audience behavior.
- Stay current on emerging visual storytelling trends, video techniques, platform updates, and best practices.
- Ensure consistent brand presentation across all visual content.
- Education
- Bachelor's degree in Digital Media, Film, Communications, Marketing, Photography, Videography, or a related field preferred.
- Experience
- 1–3 years of experience in photography, videography, content creation, video editing, digital media production, or a related creative role.
- Strong portfolio demonstrating photography, video production, and editing capabilities.
- Technical Skills
- Preferred experience with:
- Adobe Creative Cloud (Premiere Pro, Photoshop, Lightroom Classic, Bridge, After Effects, Acrobat)
- Canva
- Sony A7 III camera system and interchangeable lenses
- Insta360 and GoPro cameras
- DJI Air 2S drone
- RODE Wireless GO II audio equipment
- Sprout Social
- Meta Business Suite
- Mailchimp
- Dropbox
- Microsoft Office Suite
- Bonus Skills
- Motion graphics and animation experience.
- Drone photography and videography certification.
- Experience with WordPress, HTML, CSS, or website management.
- Travel Requirements
- Reliable transportation and a valid driver's license are required.
- Willingness to travel to company locations, customer job sites, meetings, and events to capture photo and video content.
- The opportunity to become the visual storyteller behind a respected brand.
- Access to professional production equipment, diverse shooting environments, and endless opportunities to create impactful photo and video content.
- Thrive behind the camera and in the editing suite.