Digital Media Specialist II

About the role

Jordan's Furniture is growing and is seeking a Digital Media Specialist II to join their Marketing team. This hybrid position is based in Dedham, MA, requiring 2 days in the office and 3 days remote each week.

Key Responsibilities

• Partner with external media agencies to develop and execute digital media campaigns aligned with the marketing calendar, key promotions, and business objectives.
• Oversee campaign planning, review, approval, implementation, and optimization across digital channels including: Paid Search (PPC, DemandGen, PMAX), Paid Social (Meta, Pinterest), Display and Programmatic Advertising, Video Advertising (YouTube), E-commerce Shopping Ads.
• Develop audience targeting strategies using demographic, geographic, behavioral, and first-party customer data, leveraging tools such as Resonate.Co.
• Collaborate with the Analytics team to review campaign performance and identify optimization opportunities related to key performance indicators including CTR, CPC, CPA, ROAS, conversions, and engagement.
• Monitor and manage media spend to ensure efficient budget allocation and maximize campaign effectiveness.
• Collaborate closely with Marketing, Creative, and Project Management teams to identify creative asset requirements and coordinate timely delivery of assets to media partners.
• Align digital campaigns with broader brand initiatives, seasonal promotions, and company marketing strategies.
• Prepare and present campaign performance results, insights, and recommendations to internal stakeholders.
• Support relationships with agency partners, technology vendors, and digital media publishers.
• Utilize platform tools and media buying technologies to improve campaign setup, management, and reporting efficiency.
• Create digital channel communication grids and creative specification requirements to support marketing and creative planning.
• Create and provide campaign briefing documents that include audience targeting, placements, naming conventions, creative specifications, and UTM requirements.
• Stay informed on digital marketing trends, platform updates, emerging technologies, and testing opportunities.
• Contribute to process improvements and best practices that enhance campaign effectiveness and operational efficiency.

Qualifications

• Bachelor's Degree or equivalent experience.
• 3–5 years of experience in digital media, digital marketing, media buying, or a related field.
• Hands-on experience managing campaigns within Meta Ads Manager.
• Strong understanding of paid search, paid social, display, video, and e-commerce advertising strategies.
• Proven ability to analyze campaign performance data and make data-driven recommendations.
• Excellent project management and organizational skills with the ability to manage multiple priorities.
• Strong analytical, problem-solving, and decision-making skills.
• Exceptional communication, presentation, and collaboration abilities.
• Proficiency with Excel and reporting tools.
• Self-motivated, detail-oriented, and passionate about staying ahead of digital marketing trends.

Pay

The pay range for this role is $68,000 - $85,000 per year. This reflects what we reasonably expect to pay for this role based on experience and performance.

Benefits

We offer a supportive culture and strong values at Jordan's Furniture, where employees can thrive, grow, and have fun doing it. As part of our Marketing Leadership Team, you'll have the opportunity to:

• Help shape & elevate one of New England’s most recognized retail brands.
• Work alongside a collaborative and creative team.
• Bring your ideas to life and see the impact of your work.

At Jordan's, we believe in supporting each other and our customers every day, doing the right thing, daring to think differently, and making work fun. We are an Equal Opportunity Employer.