Digital Media Specialist

About the role

Reporting to the Director of Digital Communications, the Digital Media Specialist serves as a primary social media content producer for the Office of Communications. This role focuses on capturing, producing, and publishing compelling digital content that highlights the achievements of students, teachers, principals, and school communities. By aligning multimedia production with modern digital trends, this role helps drive the district's daily social media presence and storytelling efforts year-round. This is a full-time, exempt position that will be paid for time worked on a salary basis.

Responsibilities

• Acts as a core content producer and publisher for the team by assisting the Senior Social Media Specialist with writing, scheduling, and monitoring organic posts across all District and CEO social media channels
• Works closely with the Senior Social Media Specialist to develop, maintain, and execute the district's content calendar and publishing schedules
• Contributes to team ideation, storyboarding, shot schedule, production and editing of high quality videos and photos on digital and video platforms while meeting deadlines; Keeps content aligned with current social media trends and pacing
• Works directly with the Senior Social Media Specialist to deliver compelling, highly shareable multimedia content tailored to the specific demographics of each social media platform
• Supports the internal video production process adhering to project schedules, honoring deadlines, and communicating proactively to digital team members on all aspects of production including critical milestones, deliverables, and due dates; Ensures all video assets are optimized for social media algorithms, aspect ratios, and platform-specific formats
• Helps with the shot set up for on-location and in-studio video production including camera, lighting, audio, and directing subjects
• Supports with event setup including configuring and troubleshooting multiple video cameras, microphones, sound systems, multi box, cables, livestream set-up, production etc.
• Contributes to the post-production processes and research sources for photos, video, and music, exports audio for transcription, makes transcript highlight recommendations, and uploads final files to YouTube and internal filing system
• Contributes to the video asset management processes, organizes and ingests video footage, attaches metadata, creates and maintains systems for both archival and new assets
• Other duties as assigned

Qualifications

• Bachelor's Degree in Visual Arts, Film, Digital Production, photography, or similar discipline from an accredited college or university, required
• Minimum of three (3) years of professional experience in video filming and editing and photography, with a comprehensive portfolio of relevant digital work
• Experience filming in HD with either a video camera or high-product DSLR
• Experience in portrait photography, preferred
• Access to reliable transportation to travel to-and-from events across the city, required; Valid driver's license, preferred
• Must be able to lift 50 lbs. in order to support loading A/V gear to-and-from events when assigned
• Bilingual in English and Spanish or English and Polish, preferred

Skills

• Ability to self-manage multiple photo and video projects and deadlines at once
• Ability to evaluate current social media trends and translate them into relevant content for the district, with the agility to pivot tactics based on real-time performance data
• Ability to effectively use traditional digital equipment (HD cameras and video cameras) and/or cellular phones for content creation
• Strong attention to detail
• Ability to brainstorm and develop creative content ideas that align with established communication strategies and meet specific campaign deliverables
• Ability to think creatively and strategically on ways to connect with various CPS stakeholders and grow the district's digital presence
• Proficient in Facebook, Twitter, Instagram, and LinkedIn, as well as social media management platforms such as Sprout Social
• Proficient in working in a content management system such as WordPress and/or Epi
• Proficient in Google Workspace tools including Docs, Sheets, and Slides
• Demonstrated high level competency in Adobe Suite (Photoshop, Premiere Pro, Elements, Lightroom, Illustrator)
• Excellent written and oral communication skills
• Ability to work collaboratively with others and implement feedback on various projects
• Ability and willingness to learn and enhance skills and technique while helping others in the virtuous teaching cycle

Benefits

• Medical Plan options, Pharmacy, Dental, Vision, Behavioral Health & EAP, and Employee Wellness Program
• Basic Life Insurance, Life and Disability Insurance, Pension Plans, Supplemental Retirement Plans (403(b) and 457(b)), Flexible Spending Accounts (FSAs), and Spot Pet Insurance
• Paid Leave, Sick Leave, Vacation Days, Parental Leaves, Short-Term Disability, and Religious Holidays Leaves

Pay

Estimated annual salary range of $54,000.00.

Schedule

Full-time, exempt position.