Digital Media Specialist

About the role

The Digital Media Specialist is responsible for planning, executing, and optimizing digital media campaigns while also supporting the development and performance of digital creative assets. This role sits at the intersection of media strategy and creative execution, partnering closely with internal brand, creative, and agency teams to ensure media and messaging work together to drive performance and brand impact across digital channels.

Responsibilities

• Plan, launch, and manage digital media campaigns across channels including paid social, online video, display, programmatic, search, and emerging platforms
• Oversee campaign setup, trafficking, pacing, and optimizations to ensure delivery against objectives and budgets
• Monitor performance metrics (e.g., reach, engagement, CTR, conversion, CPA, ROI) and provide actionable insights and recommendations
• Partner with analytics, audience and agency teams to develop reporting, evaluate results, and inform future media strategies
• Collaborate with creative, brand, and agency partners to develop digital creative strategies aligned with media objectives and audience insights
• Contribute to creative briefs by translating media goals, channel requirements, and performance learnings into clear creative direction
• Review and provide feedback on digital creative assets (static, video, motion, interactive), ensuring alignment with platform best practices, brand guidelines, and campaign goals
• Support ongoing creative testing and iterate assets based on performance data and insights
• Act as a key liaison between media, creative, brand, analytics, audience and agency partners to ensure seamless execution and alignment
• Align media and creative efforts with broader brand, marketing, and business priorities

Requirements

• Bachelor's Degree
• 8+ years of experience in digital media, digital marketing, or integrated media roles
• Familiarity and/or hands-on experience with digital media platforms (e.g., Meta, Google, YouTube, programmatic DSPs)
• Strong understanding of how creative performance influences media outcomes
• Experience collaborating with creative teams or agencies on asset development
• Strong analytical skills with the ability to translate data into insights and actions
• Excellent communication, attention to detail and project management skills
• Flexible and adaptable to evolving situations and deliverables

Qualifications

• An understanding of the development process associated with various media types (display, video, etc.)
• Familiarity with creative testing frameworks and performance-based creative optimization
• Working knowledge of dynamic creative solutions or creative specifications standards
• Experience in automotive, retail, or large brand environments