Digital Media Specialist

Position Summary

We are seeking a skilled Digital Media Specialist to manage and execute our digital marketing programs. This role is primarily operational — owning our marcom assets, running campaigns, and keeping our digital presence consistent and effective. Creative input is welcomed, but the emphasis is on strategy and execution.

Responsibilities

• Build and manage drip campaigns and CRM workflows in HubSpot
• Identify and target relevant markets and demographics
• Create and maintain dashboards and reports; translate findings into actionable recommendations
• Maintain and grow social media presence (LinkedIn, Meta, TikTok, and others)
• Produce internal communications and contribute to client-facing creative as needed
• Manage digital media assets in SharePoint
• Collaborate with Loan Officers on marketing initiatives and materials
• Stay current on emerging platforms, tools, and trends in the digital media landscape and bring relevant insights to the team
• Perform other duties as assigned in support of the marketing department

Required Qualifications

• Demonstrated HubSpot and CRM experience
• Proficiency in Adobe Photoshop, Illustrator, and InDesign
• Experience developing and executing drip campaigns
• Strong written communication skills
• Organized approach to media asset management
• Comfortable working in a Mac environment
• Fluency with AI tools, without over-reliance on them

Preferred Qualifications

• Familiarity with LMS platforms (e.g., 360Learning)
• Experience in mortgage, banking, or other financial services

Attributes We're Looking For

Proactive, organized, and intellectually curious. You stay current on the evolving media landscape, collaborate well, and hold yourself to a high standard. Integrity is non-negotiable.

Application Requirement

During the interview stage candidates must present portfolio projects in which they served as lead on creating or implementing a media program. For each, be prepared to discuss the marketing objective, strategy, key stakeholders, obstacles encountered, and measurable outcomes. Candid accounts of setbacks — and lessons applied — are encouraged.