Digital Media Specialist

Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

About the role

As a Digital Media Specialist, you will assist in developing disruptive retail media campaigns that efficiently drive sales for our DEWALT, BLACK+DECKER, CRAFTSMAN, IRWIN, PORTER-CABLE, and BOSTITCH brands through retail media campaigns, search, digital marketing, marketing events, and other strategic initiatives.

Responsibilities

• Collaborate with the Sr. Digital Media Manager to plan, buy, execute, and report on digital media campaigns for our Tools & Outdoor brands, including analyzing results and recommending changes to optimize investment.
• Maintain and manage proper brand experience across multiple merchandising platforms and initiatives.
• Assist in executing content initiatives leveraging the platform to deliver optimal end user experience and assist with SEO initiatives to deliver maximum organic search results.
• Partner with sales, channel marketing, finance, shopper marketing and brand teams as well as agency partners to develop unique programs that align with sales goals.
• Lead the relationship with the SBD sales teams and media agency, negotiate packages/pricing, and manage an annual budget, including an investment budget for merchandising activities.

Requirements

• Minimum 3+ years of experience in pay-per-click (PPC) management for SEM campaigns, programmatic display, and specific retail media platforms (Criteo, Promote IQ, Amazon).
• Demonstrated success building unique digital media programs to drive point of sale.
• Knowledge of key business measures (sales, gross margin, Ol, etc.) and demonstrated success managing a budget while working on 100+ campaigns; experience analyzing financial metrics to determine ROIS.
• Strong negotiation, interpersonal, and verbal and written communication skills.
• Open and collaborative mindset to work in a matrixed organization, gather the latest trends, and be able to communicate and implement them across the business.

Benefits

• Medical, dental, life, vision, and disability insurance.
• 401(k) retirement plan and Employee Stock Purchase Plan.
• Paid time off, including vacation, holidays, and personal days.
• Tuition reimbursement.
• Discounts on Stanley Black & Decker tools and other partner programs.
• Well-being programs and resources.

Additional opportunities include career growth within a global company with 20+ brands, access to learning resources, a diverse and inclusive culture, and a purpose-driven environment focused on community and sustainability.

Pay

The salary range for this position is $77,600 - $124,900 annually. The salary offered within the range may vary depending on job level, geographic location, job-related knowledge, skills, qualifications, experience, and compliance with local wage requirements. The successful candidate may also be eligible for annual merit increases.