Digital Media Coordinator

Job Summary

Manage customer-focused marketing by coordinating all communication channels and customer touch points while maintaining consistent brand messaging and uniformity. Customers include consumers, employees (current and prospective), vendors, suppliers, and the community.

Essential Job Functions

• Digital Media
• Measure and report performance of all digital marketing campaigns
• Suggest and implement direct marketing methods to increase profitability
• Ensure incoming leads reach appropriate internal customer in a timely manner
• Contribute to company web presence to boost brand awareness and positive ratings
• Maintain a strong online company voice through social media with a goal of achieving positive reviews
• Collaborate with internal teams to enhance landing pages and enhance user experience
• Evaluate end-to-end customer experience across social medial platforms
• Collaborate with vendor partners
• Stay up-to-date with digital media developments, evaluate emerging technologies, and provide suggestions for adoption where appropriate
• Write content for blogs and forums by working with department heads to identify the most appropriate blogs while maintaining relationships with key bloggers
• Obtain and utilize images and/or video to enhance digital media content as needed
• Monitor social media for potential threats and/or opportunities

Additional Job Functions

• Adhere to, support and promote the ACF vision and mission statements
• Assists with the following marketing functions:
• Reviews literature for current marketing project by comparing to previously used marketing materials. Remain informed of materials used by competitive companies
• Coverage of Company booth or exhibits at trade and community fairs
• Draft advertising text and layouts and presents to sales manager for review and approval
• Draft sales quotation templates and sales tools
• Web page content contributions
• Performs other duties as assigned

Required Knowledge, Skills and Abilities (including physical and work environment)

• Technical Skills:
• Working knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing Google Adwords campaigns
• Experience in leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Working knowledge of Photoshop, Premiere Pro, Audacity or other media editing software
• Writing: will need to know how to write effective copy in a lot of different styles, for websites, twitter, Facebook, etc. Knowledge of writing for Search Engine Optimization (SEO) is also needed.
• Creativity: Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Research: Know what competitors are doing and what new measurement tools are being use.
• Problem-Solving: figure out how to best communicate a company's message on different platforms, and sometimes might need to convey sensitive issues.
• Interpersonal Skills: Being friendly and approachable online is necessary.
Position requires exposure to computer screen, typing/mouse usage, climbing, and extended periods of sedentary work. Position requires driving occasionally to pick-up marketing material. Ability to lift materials up to 10-15 pounds

Preferred Knowledge, Skills and Abilities

• Working knowledge of HTML, CSS, and JavaScript development and constraints.

Minimum Job Qualifications (education, work experience, licenses/certifications)

• Associate’s degree in marketing or a related field, 3-5 years of directly related work experience, or combination of direct experience and education