Digital Media Campaign Strategist

About the role

Schaefer Advertising Co. is seeking a strategic Digital Media Campaign Strategist to join our Digital team. As part of this team, this person will work closely with media leadership, digital media, and account teams to plan, execute, and optimize paid digital campaigns across Paid Search, Paid Social, Programmatic Display, and emerging performance channels. This role supports Schaefer’s three key verticals — healthcare, real estate development, and destination and entertainment — and plays a central role in turning media investment into meaningful business outcomes.

The vision for this position is the addition of a highly detailed, analytically minded, and strategically curious person who brings both discipline and creativity to campaign management. Modern digital media is no longer just about placing ads — it is about building intelligent systems that combine data, technology, audiences, and creative to drive performance. As platforms increasingly rely on automation and AI-powered optimization, this role is designed for someone who understands how to use those tools thoughtfully, applying human insight and strategic thinking to guide results. This person will be expected to manage campaigns with diligence, speed, and accuracy, while continually looking for smarter ways to improve performance, efficiency, and ROI. They will bring forward new ideas, test new approaches, and provide meaningful recommendations that help clients grow.

Responsibilities

• Campaign Strategy & Planning (20%)
  • Develop and launch multichannel digital strategies aligned to client goals.
  • Partner with Account Service, Media Leadership, and external partners to shape campaign approach.
  • Bring forward new ideas, test new approaches, and make recommendations that drive efficiency and ROI.
• Campaign Management & Optimization (40%)
  • Manage campaigns across Paid Social, Organic Social, Programmatic Display, Paid Search, Streaming, Publication, and other emerging tactics with input from leadership and the team.
  • Daily management of campaign budgets and pacing; maintain digital spend sheets by client and campaign, ensuring accuracy, transparency, and accountability across all media investment.
  • Monitor performance throughout the month, identifying opportunities for optimization, testing, and improvement.
  • Conduct competitive and market analysis; implement creative and audience testing.
• Performance Analysis (20%)
  • Contribute to campaign analytics report development by providing thoughtful insights and recommendations based on campaign knowledge and expertise within the campaign tactic.
• Client Communication & Presentation (15%)
  • Able to clearly explain campaign performance and reporting outputs in a client-friendly, non-technical way.
  • Support live client meetings by addressing data-related questions and providing clarification on performance trends.
  • Demonstrates professionalism and confidence when presenting or speaking in client-facing settings.
• Team Enablement & Innovation (5%)
  • Support training and development of junior team members through knowledge sharing, QA and best-practice guidance.
  • Contribute to process improvements that increase efficiency, consistency and campaign quality.
  • Serve as a subject-matter resource for platform updates, new capabilities and emerging trends.

Qualifications & Skills

• At least three years of hands-on experience managing Paid Social campaigns within Meta, TikTok, LinkedIn and emerging tactics, with additional experience in paid search, programmatic and streaming channels.
• Experience in an agency or platform environment is required, along with a solid understanding of how digital platforms connect — including Google Ads, GA4, Google Tag Manager, CRM or audience platforms.
• Experience managing display or programmatic campaigns, working with automation and AI-driven bidding tools, and handling monthly budgets of $10,000 or more.
• Familiarity with Looker Studio (formerly Data Studio), performance dashboards, and conversion-driven reporting is a plus.
• Seeks to understand how creative, audience, and media work together and is excited to keep learning as technology and platforms continue to evolve.

Benefits

• 401k with 3% Employer Contribution
• Health, Dental, Disability, Vision, and Life Insurance
• Generous Holiday Schedule and PTO Program
• Supportive Parental Leave Program
• “Make Life Better” Paid Volunteer and Community Service Program
• Dog Friendly Office
• Hybrid Work Week: M, T, TH in office; W/F optional in-office
• No Work on Your Birthday
• Paid Office Closure between Christmas and New Years