Digital Campaign Strategist

About the role

The Digital Campaign Strategist position at Corporate At Houston Methodist is responsible for leading, managing, and partnering with various digital marketing teams to create cohesive digital media plans and channel strategies that drive preference and volume for assigned programs/service lines.

Responsibilities

• Contribute to the end-to-end strategy, implementation, and reporting of digital campaigns to reach marketing goals and support engagement.
• Design comprehensive digital media plans and build business cases for testing new digital media channels.
• Transfer campaign performance data to complete reporting presentations and work with third parties to ensure digital channel deliverables.
• Focus on building and executing paid digital media campaigns within programmatic display, video, and social media channels.

Qualifications

• Bachelor’s Degree in Business, Marketing, Communications, or related field.
• Four years experience related to digital marketing within the assigned digital marketing channel and function.

Skills and Abilities

• Demonstrates the skills and competencies necessary to safely perform the assigned job.
• Sufficient proficiency in speaking, reading, and writing the English language.
• Knowledge of digital paid media channels and platforms (Paid search, social media, programmatic media).
• Ability to lead meetings, conversations, and present with authority.
• Ability to work under pressure and balance many competing priorities.
• Positive and supportive attitude and demeanor.
• Ability to multi-task and work in an organized manner.
• Ability to uphold confidential and sensitive information.
• Proficient in spreadsheet, word-processing, and presentation software.
• Sound judgment and decision-making ability, with strong analytical and critical thinking skills.
• Proactively manages own professional development.
• Engages and is open to ideas offered by others; works collaboratively and contributes to dialogue.

Essential Functions

• Works with service line business partners and collaborative marketing teams to inform the application of digital channels within wider service line campaign strategies in accordance with digital channel best practices and innovative approaches.
• Supports the strategic planning of digital channel campaigns and media plans and designs for new deployments and experiences that align business strategies and priorities to the digital channel capabilities.
• Effectively engages and interfaces with product stakeholders and collaborators within or outside the organization to communicate and translate all aspects related to the assigned digital channel and campaign.
• Helps identify gaps using data-based approaches, and defines creative improvements, assisting in the design and prioritization of digital campaigns.
• Develops digital plans, campaigns, and strategies for assigned digital media channels and platforms ensuring service line goals, deliverability, and alignment with wider service line strategy.
• Manages relationships with vendors for digital campaigns.
• Leads planning implementation, and ensures digital strategies reflect larger business strategies.
• PARTNERESSENTIAL FUNCTIONS
• Partners with cross functional teams for sourcing creative requirements, product needs, and campaign goals, effectively communicating with cross-funtional teams.
• Supports product activation and effective adoption and utilization within dynamic, evolving digital and technical ecosystems, ensuring continued alignment with revenue-driving marketing initiatives and established service line strategies.
• Builds key performance indicators (KPIs) dashboards and programming scorecards to build reporting and determine product strategic optimizations.