Campaign Strategist

Campaign Strategy Development

Build end-to-end campaign strategies that align with client goals, including funnel design, messaging frameworks, and KPI alignment.

Audience Strategy

• Define segmentation logic, targeting approaches, and expected outcomes of audience mixes, including decile-based strategies and scoring models.

BRD Creation

Translate strategic direction into clear, actionable Business Requirements Documents for analytics and operations teams.

Funnel & Journey Mapping

Design pathways that guide leads and prospects from awareness to conversion, identifying KPIs that signal movement and success.

Multi-Client Strategy Management

• Oversee several client strategies in flight at once, ensuring each receives the appropriate level of strategic depth, prioritization, and responsiveness.
• Respond quickly to short-turn or surface-level requests while maintaining strategic integrity and consistency across all client work.

Cross-Functional Partnership

• Partner with analytics, creative, media, and operations teams to ensure campaigns are structured correctly and audiences are deployed strategically.

Process Improvement

• Identify workflow gaps, inefficiencies, and opportunities to streamline campaign development and audience selection processes.

Strategic Alignment

• Work closely with cross-functional teams to ensure strategic cohesion without performing executional tasks.

Performance Interpretation

Interpret high-level campaign results and translate them into strategic insights and recommendations.

Client Communication

Present strategies, audience plans, and campaign frameworks clearly and persuasively.

Executive Stakeholder Engagement

Communicate complex marketing strategies, audience insights, and recommendations with confidence, influencing Director-, VP-, and C-level stakeholders to drive alignment and decision-making.

Required Qualifications

• 7 to 12 years of experience in an agency or similar environment managing multiple client strategies concurrently.
• Proven ability to build campaign strategies, define target audiences, and map lead-to-customer journeys.
• Understanding of segmentation, deciles, scoring models, and how audience selection impacts campaign outcomes.
• Strong ability to write structured, actionable BRDs.
• Deep intuition for funnel movement and the KPIs that matter at each stage.
• Ability to juggle multiple strategies, deadlines, and ad-hoc requests without sacrificing quality.
• Experience across all funnel stages, including prospect, lead, and customer.
• Skilled at articulating strategy to technical and non-technical stakeholders.
• Experience identifying workflow gaps and proposing scalable solutions.

Preferred Qualifications

• Experience partnering with analytics teams and interpreting their outputs.
• Familiarity with CRM platforms, CDPs, or marketing automation tools (conceptually).
• Exposure to multi-channel campaign environments (email, paid media, direct mail, etc.).
• Understanding of test-and-learn frameworks and experimentation strategy.
• People leadership or coaching experience.