Digital Media Strategist

About the role

Critical Mass is looking for a Digital Media Strategist to join the ArtBot team, Omnicom’s next‑generation intelligent content orchestration, decisioning and optimization solution. ArtBot operates as a horizontal specialism that integrates across Omnicom to deliver scaled, data‑driven, AI‑powered creative solutions, specializing in Dynamic Creative Optimization (DCO), performance optimization, and scalable content activation. The strategist will create and implement dynamic creative strategies for a diverse portfolio of clients across automotive, travel, retail, FMCG and finance, partnering with media agencies, creative agencies, and client stakeholders.

Responsibilities

• Design and deliver dynamic creative strategies tailored to client objectives, media plans, and audience insights.
• Define and drive the strategic direction of ArtBot campaigns, ensuring alignment with client objectives and broader business goals.
• Lead development of best‑in‑class digital media strategies, incorporating data‑driven insights, creativity, and innovation.
• Showcase strategic expertise and thought leadership on the value of DCO and content at scale.
• Translate data and performance learnings into actionable creative recommendations.
• Develop robust measurement frameworks and test‑and‑learn plans to assess effectiveness of digital strategies.
• Interpret large data sets to derive actionable insights that optimise campaign performance against key client KPIs.
• Serve as a trusted partner to client and agency stakeholders, building strong relationships through clear communication and strategic insight.
• Collaborate with internal teams across strategy, analytics, design, and technology.
• Ensure digital strategies balance data‑driven decision‑making with creative excellence and maintain visual quality aligned with brand guidelines.
• Maintain deep understanding of the digital media landscape, including programmatic, social, and emerging platforms.
• Stay ahead of industry trends in AI, automation, and digital creativity, sharing insights internally and with clients.
• Provide feedback to influence ArtBot product development, shaping features and tools based on client and campaign learnings.

Qualifications

• 2+ years of experience in a relevant media, creative, or ad‑tech role.
• Knowledge of social ads manager platforms (e.g., Meta Ads Manager, TikTok Ads, LinkedIn Ads) and ad‑serving platforms; bonus for familiarity with dynamic‑feed ad serving.
• Strong understanding of digital media landscape, media planning, buying, and activation principles across programmatic and/or social platforms.
• Strong attention to detail, especially regarding creative aesthetics and large data sets.
• Proven ability to craft compelling narratives backed by strategic thinking and analytical rigor.
• Highly organized with ability to manage multiple projects simultaneously.
• Confidence in designing and implementing robust measurement frameworks to assess digital strategy effectiveness.
• Experience nurturing stakeholder relationships with excellent communication skills.
• Quick learner, problem solver, collaborative team player, and self‑starter mindset.
• Solid skills in Microsoft Excel and PowerPoint/Keynote.

Compensation

New York: $80,000 – $90,000 per year.

Work arrangement

Omnicom policy requires employees to work in the office a minimum of three days per week, with many agencies moving toward a five‑day in‑office requirement.