Digital Media Strategist

About the role

Lead digital audience engagement strategies for assigned radio stations, translating audience insights, ministry goals, and market trends into high-impact campaigns across social media, email, web, SMS, and app platforms.

This collaborative role partners closely with station teams to drive audience growth, strengthen listener connections, and deliver measurable results through data-driven strategy, performance optimization, and continuous innovation.

Responsibilities

• Develop and execute digital media strategies to enhance audience engagement for assigned radio stations.
• Translate audience insights, ministry goals, and market trends into actionable, high-impact campaigns.
• Manage and optimize campaigns across multiple digital platforms, including social media, email, web, SMS, and apps.
• Collaborate with station teams to drive audience growth and strengthen listener relationships.
• Utilize data-driven approaches to measure performance, optimize strategies, and deliver measurable results.
• Innovate continuously to improve digital engagement and campaign effectiveness.