Digital Media Buyer

About the role

The Media Buyer will play a crucial part in the Media Team at PHG, a full-service marketing agency based in Syracuse, NY. This role requires a digital media professional with 2+ years of hands-on experience buying media across platforms including Google, Paid Social, and Programmatic. The ideal candidate will be detail-oriented, analytical, collaborative, and eager to learn.

Responsibilities

• Buying, Pacing & Optimization
• Build and launch digital campaigns across multiple advertising platforms
• Execute media buys across Google, Paid Social, and Programmatic platforms while monitoring and optimizing campaigns to meet client KPIs
• Monitor campaign pacing, budgets, and performance, making proactive optimizations throughout the campaign lifecycle
• Troubleshoot delivery issues and communicate opportunities or concerns
• Manage client media budgets and assist with monthly media billing for assigned accounts
• Reporting & Insights
• Analyze campaign performance and provide insights that help inform optimization strategies and client reporting
• Partner with the Analytics team to ensure accurate tracking, attribution, and measurement
• Identify trends and opportunities that can improve future campaign performance
• Media Planning & Collaboration
• Collaborate with Digital Strategists to develop media recommendations, platform selections, audience targeting, and campaign approaches
• Provide platform expertise during campaign planning to help develop effective media plans
• Persistently align campaigns with overall marketing objectives
• Platform Knowledge & Best Practices
• Stay current on platform updates, new advertising products, and industry trends across Google, Meta, LinkedIn, and programmatic partners
• Apply media buying best practices to campaign execution and optimization
• Share platform learnings and collaborate with the broader Media team to continuously improve campaign performance

Requirements

• You have strong experience. You bring 2+ years of hands-on digital media buying experience across multiple platforms, including Google, Paid Social, and/or Programmatic.
• You understand campaign performance. You have experience working with analytics, attribution, and measurement systems and understand how they support campaign optimization.
• You're detail-oriented. You have excellent organizational skills and strong written and verbal communication skills.
• You're analytical. You enjoy digging into campaign performance, identifying trends, and making data-driven recommendations.
• You're collaborative. You enjoy working cross-functionally and thrive in a team-oriented environment.
• You're eager to learn. You're motivated to expand your platform expertise, stay current on industry trends, and continuously improve your skills.
• You thrive in a fast-paced environment. You’re adaptable, organized, and energized by working on multiple accounts and initiatives.

Qualifications

• A Bachelor’s degree from an accredited four-year institution is required.
• Google Ads and Google Analytics certifications are required.
• Experience with Looker Studio is a plus.

Benefits

PHG offers a comprehensive benefits package which includes:

• Hybrid work – split your week between working in our office or at home
• Generous PTO policy, including flex time
• Paid parental leave
• Medical, vision, dental benefits
• Resources for savings and investments such as our 401(k) plan with company match
• Company-sponsored events and swag
• Dog friendly work environment
• Opportunities to learn, develop, network, and connect

Pay

The anticipated salary range for this role is $65,000 to $75,000 per year. The final offer will depend on the candidate's experience, skills, abilities, and geographic location, along with other business and organizational considerations.

Schedule

This role is available full-time, with the option to work remotely up to 50% of the time.