Media Buyer
Prosana · United States · 6 days ago
RemoteRemoteAdvertisingFull-time
What’s in It for You
- Real ownership from day one.
- Build the media strategy that's currently missing, not just execute someone else's playbook.
- Direct access to the founders. Work closely with the founders and creative strategist on what to test, scale, and kill.
- Meaningful budget to work with. Manage a paid media engine spending well over $2M a month across four channels.
- Performance bonuses. Compensation includes bonuses tied to performance.
- Full remote flexibility. Timezone is not a constraint.
What You’re Getting Into
- You will be responsible for:
- Own paid media strategy end-to-end across Meta, Google, Axon, and Taboola.
- Audit current tracking and spend to flag exactly where budget is being wasted.
- Optimize strictly against new-customer efficiency metrics (NC ROAS, NCPA), not blended ROAS.
- Run the weekly creative testing cadence alongside the creative lead and strategist.
- Build and tighten the pipeline from creative testing to budget scaling.
- Reallocate budget toward what's actually proven to work.
- Report directly on account performance and collaborate closely with the creative team and founders.
Who You Are
- You have experience managing paid media campaigns for DTC/ecommerce brands.
- You understand how subscription economics change what "performance" actually means.
- You have strong experience with Meta Ads and Google Ads.
- You are fluent in Triple Whale and comfortable owning tracking and attribution setups.
- You optimize on new-customer efficiency (NC ROAS, NCPA), not blended metrics that hide the real picture.
- You can build a media strategy from scratch, not just execute an existing one.