Digital Measurement & Optimization Lead

About the role

Bio-Rad Laboratories is seeking a Digital Measurement & Optimization Lead to join our Marketing Analytics team and own the end-to-end digital measurement strategy for Bio-Rad.com.

Responsibilities

• Own Bio-Rad’s enterprise implementation of Adobe Analytics, ensuring tracking architecture (eVars, events, props, classifications, segments, KPI definitions) is accurate, scalable, and aligned with strategic objectives.
• Lead configuration and governance of Adobe Experience Platform Data Collection, including rules, data elements, extensions, environments, and deployment workflows to ensure high-quality digital instrumentation.
• Partner closely with eBusiness, IT, and Marketing teams to define measurement requirements for new site experiences and digital capabilities, embedding analytics early in the development lifecycle.
• Create and maintain critical measurement artifacts such as tracking plans, Solution Design References (SDRs), event governance standards, and implementation documentation.
• Support measurement and reporting for Adobe Target experimentation (A/B and multivariate tests), ensuring experiences are properly instrumented and tied to meaningful engagement and conversion outcomes.
• Develop and maintain dashboards and reporting that provide clear visibility into digital performance, marketing effectiveness, and customer engagement.
• Analyze website behavior and experiment outcomes to deliver actionable insights that improve user experience and drive business impact.
• Proactively audit implementations, troubleshoot data quality issues using Adobe Experience Platform Debugger and browser developer tools, and continuously improve measurement reliability.
• Contribute to Bio-Rad’s analytics roadmap by enabling readiness for more journey-based measurement approaches, including potential adoption of Adobe Customer Journey Analytics.

Requirements

• Education & Experience: Bachelor’s degree in Analytics, Data Science, Information Systems, Computer Science, Marketing, or a related field, plus 8+ years of experience in digital measurement, web analytics implementation, or related roles, with demonstrated end-to-end ownership of analytics instrumentation for a large-scale website.
• Strong expertise in Adobe Analytics and Adobe Experience Platform Data Collection, with experience building, governing, and scaling enterprise-grade measurement frameworks.
• Experience supporting experimentation measurement using Adobe Target or a comparable testing and optimization platform, with the ability to connect test outcomes to meaningful business and customer KPIs.
• Solid understanding of modern digital measurement best practices, including event-based tracking, data layers, tagging governance, and scalable instrumentation design.
• Working knowledge of JavaScript, HTML, and CSS as they relate to analytics implementation, debugging, and collaborating effectively with development teams.
• Proven ability to develop and maintain dashboards that provide clear visibility into digital performance, engagement, and conversion behavior.
• Excellent analytical, problem-solving, documentation, and communication skills, with the ability to translate technical measurement into actionable business insight.
• Collaborative mindset: Familiarity with Adobe Experience Platform Web SDK, XDM concepts, and/or Adobe Customer Journey Analytics is a plus.

Qualifications

• Proven track record of delivering successful digital measurement projects and driving business impact.
• Experience working in a fast-paced, agile environment with multiple stakeholders.
• Ability to communicate complex technical concepts to non-technical stakeholders.
• Strong organizational skills and attention to detail.
• Experience with data visualization tools and platforms.

Skills

• Adobe Analytics
• Adobe Experience Platform Data Collection
• Adobe Target
• JavaScript, HTML, CSS
• Data Layer Management
• Tagging Governance
• Event-Based Tracking
• Scalable Instrumentation Design
• Data Quality Auditing
• Customer Journey Analytics

Benefits

• Competitive medical plans for you and your family
• Free HSA funds
• New fertility offering with stipend
• Group life and disability
• Paid parental leave
• 401k plus profit sharing
• Employee stock purchase program
• Upgraded and streamlined mental health platform
• Learning and development opportunities
• Education benefits
• Student debt relief program
• Pet insurance
• Wellness challenges and support
• Paid time off
• Employee Resource Groups (ERG’s)

Pay

The estimated base salary range for this position is $107,900 to $148,400 at the time of posting. Actual compensation will be provided in writing at the time of offer, if applicable, and is based on several factors we believe fairly and accurately impact compensation, including geographic location, experience, knowledge, skills, abilities, and other job permitted factors.

Schedule

This is a full-time position.