Lead, Digital Optimizations

Responsibilities

• Develop and implement comprehensive SEO strategies to drive organic traffic, focusing on both on-page and off-page SEO best practices.
• Develop and implement comprehensive CRO strategies to improve lead gen velocity across acquisition and retention experiences.
• Conduct AI-enhanced keyword research and leverage AI-powered tools to identify competitive analysis, SEO audits, and content optimization opportunities.
• Act as the AI search expert, providing insights into how AI algorithms influence search engine behavior and how SHRM can adapt its web strategy to improve performance.
• Partner with developers and external agencies to drive SEO and CRO initiatives.
• Interface with IT and web development teams to ensure AI-enhanced SEO fixes, schema markup, and updates are implemented correctly and efficiently.
• Provide data-based SEO recommendations for content development, identifying content gaps and search phrases with high AI-driven search potential.
• Create and deliver regular SEO performance reports.
• Research and implement AI-driven solutions that accelerate SEO learnings, automate processes, and enhance overall search performance.

Requirements

• Bachelor’s degree in Marketing, Computer Science or a related field.
• 7+ years of experience in SEO strategy and execution, with a proven track record of driving organic growth through both on-page and off-page tactics.
• Experience working directly with web development teams and agencies to implement best practices and fixes.
• Experience with AI-powered SEO tools and an understanding of how AI impacts search engine behavior and optimization strategies.

Education & Experience

• In-depth understanding of on-page, technical, and off-page SEO strategies and best practices, with a focus on AI-driven search trends.
• Expertise in keyword research, link-building strategies, and AI-enhanced content optimization for SEO.
• Expertise in evaluating digital content and UX for CRO opportunities.
• Proficiency in SEO tools such as Google Search Console, Adobe Analytics, SEMrush, Moz, Screaming Frog, or similar platforms.
• Strong knowledge of HTML, CSS, and basic web development concepts to effectively communicate with developers and troubleshoot technical issues.
• Strong analytical skills with the ability to interpret data, identify trends, and deliver actionable insights.
• Excellent verbal and written communication skills, with the ability to explain complex SEO concepts to non-technical teams.