Digital Marketing Strategist

About the Company

Starmark is a nationally recognized integrated marketing agency headquartered in Fort Lauderdale, Florida. Renowned for its strategic thinking, award-winning creative, branding, advertising, interactive, and public relations services, Starmark prides itself on delivering innovative solutions that drive results for its diverse portfolio of clients. The agency adopts Agile methodologies across all teams, fostering a collaborative environment that emphasizes transparency, flexibility, and continuous learning. With a focus on cutting-edge digital marketing strategies, Starmark empowers its team members to explore new possibilities and create impactful campaigns that resonate with target audiences. The company offers a dynamic and inclusive workplace, supporting both full-time and contract roles, with options for remote or local work within the United States.

About the Role

The Digital Marketing Strategist at Starmark is a vital role responsible for developing and executing comprehensive digital marketing strategies across multiple channels including social media, search, PMax, DemandGen, YouTube, and programmatic advertising. This position requires a data-driven mindset with the ability to analyze performance metrics, optimize campaigns, and deliver measurable results aligned with client goals. The strategist will collaborate closely with creative teams, clients, and partners to craft innovative campaigns, manage budgets, and ensure the effective utilization of digital platforms. The role demands a proactive approach to industry trends and a flexible mindset to adapt strategies in response to evolving market conditions. The ideal candidate will possess a strong blend of analytical and creative skills, excellent communication abilities, and experience managing high-performance campaigns in a fast-paced environment.

Responsibilities

• Develop and implement digital marketing strategies across social media, search, PMax, DemandGen, YouTube, and programmatic channels for multiple brands
• Design and manage awareness, prospecting, re-marketing, and lead generation campaigns
• Manage budgets and optimize campaigns to maximize return on investment
• Implement channel-specific tactics across various platforms to meet campaign objectives
• Collaborate with creative teams and partners to ensure cohesive and effective campaign execution
• Deliver point-of-view reports, audits, and competitive analyses to inform strategic decisions
• Conduct audience targeting, analysis, and provide actionable recommendations
• Monitor and track all campaign tactics, analyze data, and develop insights and reports
• Interpret data to improve creative assets and strategies for better results
• Lead optimization efforts including audience targeting, ad creatives, landing pages, A/B testing, and bid strategies
• Stay updated with industry trends, best practices, and web analytics to recommend innovative digital projects
• Oversee budget management, billing reconciliation, and ensure efficient resource allocation
• Maintain excellent communication and presentation skills to articulate strategies and results effectively

Qualifications

• 5+ years of experience in Paid Social, Paid Search, Analytics, and reporting
• Hands-on experience with advertising platforms such as Google Ads, Meta, LinkedIn, SnapChat, Reddit, and YouTube
• Experience in Programmatic advertising is a plus
• Proven track record managing performance-driven campaigns
• Expertise in campaign analysis, reporting, and optimization
• Proficiency with Google Analytics, Google Tag Manager, and reporting dashboards
• Certification in Google Ads, Facebook, or in progress
• Bachelor’s degree in marketing, communications, or a related field
• Organic Social media experience is advantageous

Benefits

• Health, dental, and vision insurance
• 401(k) retirement plan
• Paid time off and holidays
• Flexible work arrangements including remote options within the US
• Opportunities for professional development and continuous learning
• Collaborative and inclusive work environment