Digital Marketing Specialists-Lifecycle Marketing (Email & SMS)

Responsibilities

• Execute and optimize existing lifecycle marketing campaigns across email and SMS channels
• Manage automated customer journeys including welcome series, onboarding flows, engagement campaigns, and retention programs
• Monitor and report on key performance metrics such as open rates, click through rates, conversion rates, and revenue attribution
• Maintain the marketing calendar and ensure timely execution of scheduled campaigns
• Manage day-to-day website operations including content updates, page creation, and general site maintenance
• Run A/B tests to improve website conversion rate
• Provide actionable insights and recommendations to optimize campaign and site performance
• Track and report on ROI and the overall business impact of marketing activities

Requirements

• Experience setting up and executing email and SMS campaigns, ideally using Braze or a similar marketing automation platform
• Familiarity with WordPress for website content updates and ongoing site maintenance
• Strong understanding of lifecycle marketing and customer loyalty programs
• Able to adapt to existing systems, tools, and processes
• Data-driven mindset with experience creating reports and using insights to optimize performance

Benefits

This position is onsite and requires you to work closely with other individuals in a collaborative team environment.