Email & Lifecycle Marketing Specialist

Posted via SalaryGuide — the career platform built for marketers. Pinterest is hiring an Email & Lifecycle Marketing Specialist to develop email and push programs for its business audiences. The US base salary range is $81,921-$168,660, plus equity eligibility. Before applying, use SalaryGuide to compare the range with email, CRM, and lifecycle marketing benchmarks and review the full role context. You can also tailor your resume to this exact job description. Every job shared through SalaryGuide comes from a real hiring team - no recruiter posts, third-party boards, duplicates, or stale reposts. Role SnapshotOriginal title: Email & Lifecycle Marketing SpecialistCompany: PinterestLocation: Remote within the United States; San Francisco listedWorkplace model: In-person collaboration 1-2 times every six monthsExperience: At least 3 years in email, CRM, or lifecycle marketingBase salary: $81,921-$168,660 USD Company OverviewPinterest is a platform where people discover creative ideas, explore possibilities, and plan meaningful experiences. Its mission is to bring everyone the inspiration to create a life they love. About the RoleBuild and scale email and push programs for Pinterest’s business audiences. You’ll combine strategy, execution, testing, and analysis while partnering with Marketing, Creative, Sales, Product, and IT to improve advertiser awareness, engagement, and revenue growth. ResponsibilitiesDevelop and execute email and push campaigns for Pinterest’s business audiences, from briefing and creative collaboration through QA, launch, and reporting.Partner with marketing leadership on email strategies that support business priorities and go-to-market initiatives.Run structured testing across audiences, funnel stages, messaging, design, and cadence.Analyze campaign performance and turn findings into actionable recommendations.Maintain and provide operational support for Salesforce Account Engagement.Use AI to improve templates, testing frameworks, campaign workflows, reporting, and automation.Maintain quality, data hygiene, deliverability, privacy compliance, and consistent brand messaging. QualificationsAt least 3 years of email, CRM, or lifecycle marketing experience, ideally in a B2B environment.Experience supporting advertiser, sales-led, or mid-market audiences is a plus.Proficiency with a marketing automation platform; Salesforce Account Engagement is preferred.Strong campaign setup, QA, scheduling, stakeholder coordination, and deployment skills.Experience with audience segmentation, targeting, personalization, A/B testing, and performance reporting.Experience partnering with creative teams on email design and copy.Strong cross-functional communication, attention to detail, and ability to manage multiple campaign workflows.Ability to use AI to accelerate marketing workflows while validating outputs and maintaining ownership of the final work.Bachelor’s degree in a related field or equivalent experience. Compensation and BenefitsUS base salary: $81,921-$168,660 USDEligible for equityFinal salary depends on factors including location, travel, relevant experience, skills, and expertise.Benefits are available, but specific details are not included in the job text.Relocation assistance is not available. Apply Through SalaryGuideOpen the full role on SalaryGuide to review the job context, compare the salary with relevant email and lifecycle marketing benchmarks, and tailor your resume to the position. Apply directly for Pinterest's Email & Lifecycle Marketing Specialist opportunity through the link below.