Email & Lifecycle Marketing Specialist

Pinterest is a platform where people discover creative ideas, explore possibilities, and plan meaningful experiences. Its mission is to bring everyone the inspiration to create a life they love.

About the Role

Build and scale email and push programs for Pinterest’s business audiences. You’ll combine strategy, execution, testing, and analysis while partnering with Marketing, Creative, Sales, Product, and IT to improve advertiser awareness, engagement, and revenue growth.

Responsibilities

• Develop and execute email and push campaigns for Pinterest’s business audiences, from briefing and creative collaboration through QA, launch, and reporting.
• Partner with marketing leadership on email strategies that support business priorities and go-to-market initiatives.
• Run structured testing across audiences, funnel stages, messaging, design, and cadence.
• Analyze campaign performance and turn findings into actionable recommendations.
• Maintain and provide operational support for Salesforce Account Engagement.
• Use AI to improve templates, testing frameworks, campaign workflows, reporting, and automation.
• Maintain quality, data hygiene, deliverability, privacy compliance, and consistent brand messaging.

Qualifications

• At least 3 years of email, CRM, or lifecycle marketing experience, ideally in a B2B environment.
• Experience supporting advertiser, sales-led, or mid-market audiences is a plus.
• Proficiency with a marketing automation platform; Salesforce Account Engagement is preferred.
• Strong campaign setup, QA, scheduling, stakeholder coordination, and deployment skills.
• Experience with audience segmentation, targeting, personalization, A/B testing, and performance reporting.
• Experience partnering with creative teams on email design and copy.
• Strong cross-functional communication, attention to detail, and ability to manage multiple campaign workflows.
• Ability to use AI to accelerate marketing workflows while validating outputs and maintaining ownership of the final work.
• Bachelor’s degree in a related field or equivalent experience.

Pay

US base salary range: $81,921–$168,660 USD. Eligible for equity. Final salary depends on factors including location, travel, relevant experience, skills, and expertise.