Marketing Specialist

About the role

The Marketing Specialist is a hybrid creative designer + project manager responsible for delivering high-quality visual assets, coordinating cross-functional workflows, and managing end-to-end production. The Marketing Specialist partners with product marketing, communications, engineering, sales enablement, digital teams, and external vendors to deliver aligned, on-brand creative assets. They manage intake, scoping, scheduling, approvals, and production workflows to ensure efficiency and on-time delivery of marketing materials. This role requires a strong balance of creativity, organization, and collaboration. Maintains graphic standards as established for specific product brands. This role is results-oriented, a team player, excellence-driven, and has a strong work ethic and integrity. The Marketing Specialist applies attention to detail and organizational skills to be responsible for the management of various marketing materials and production needs.

Responsibilities

• Develop high-quality visual/marketing assets across print, digital, social, environmental, and presentation channels
• Supporting and execution of content and copywriting needs
• Maintain and enhance design systems, brand templates, and asset libraries
• Provide design, editing, illustration, and layout execution
• Ensure all deliverables uphold brand standards and visual identity guidelines
• Manage creative projects from intake through scoping, timelines, reviews, approvals, and final delivery to channel and appropriate publishing/distribution
• Facilitate communication with cross-functional partners, clarifying requirements and priorities
• Coordinate work with internal production teams and external vendors to ensure accuracy and timely output
• Document project milestones, maintain organized files, and support workflow optimization
• Support campaigns, product launches, and cross-channel creative needs
• Contribute to pre-production planning and assist with render, video, and photo needs
• Provide conceptual design thinking, creative insight, and feedback during planning and review sessions
• Serve as a brand and design resource for marketing and business partners
• Perform additional duties as needed
• Participate in additional projects/duties to support ongoing business needs

Nature & scope

• Applies advanced knowledge of job area typically obtained through advanced education and work experience
• Manages projects and processes while working independently and with limited supervision
• Coaches and reviews the work of lower-level professionals
• Problems faced are difficult and sometimes complex; takes a new perspective on existing solutions

Knowledge & skills

• Advanced proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop); digital first design tools preferred
• Strong understanding of print production, digital asset creation, and design systems
• Effective project and time management skills with the ability to balance multiple priorities
• Exceptional collaboration and communication skills; able to articulate concepts and guide stakeholders
• Proactive problem-solving skills with the ability to independently drive tasks to completion
• High attention to detail, accuracy, and consistency
• Familiarity with both Mac and PC design workflows
• Demonstrates company values: integrity, accountability, teamwork, humility, caring, and safety
• Self-Starter, possesses the ability to act and operate efficiently and independently to accomplish objectives
• Optimum time management skills with attention to detail, especially under pressure or time-sensitive deadlines
• Excellent written, verbal and visual communication skills
• Willingness to learn established department processes and suggest improvements
• Values are: honesty, integrity, accountability, humility, caring, teamwork, and safety

Experience

• A minimum of 7 years of experience in graphic design, creative services, or marketing communications
• Experience working within matrixed or cross-functional environments preferred
• Project management experience preferred
• HVAC experience would be nice to have but is not required

Education / certification

Associate's or Bachelor's degree in Graphic Design, Marketing, Communications, Media Arts, or Project Management in a creative capacity (in-house and/or agency), or equivalent professional experience

People management

No

Physical requirements / work environment

• Must be able to perform essential responsibilities with or without reasonable accommodations
• Physically able to participate in training sessions, presentations, and meetings
• Some travel may be required

Reports To: Manager/Senior Manager, Marketing