Email & Lifecycle Marketing Manager

About the role

The This Old House (TOH) digital team is looking for a Digital Media Marketing Manager to lead lifecycle marketing, audience engagement, and membership growth for the TOH Insider program.

This role will own the strategy, execution, optimization, and reporting for Insider marketing efforts across email, automation, retention, and conversion campaigns.

Responsibilities

• Lead lifecycle marketing strategy for the TOH Insider membership program
• Own email marketing campaigns, automated journeys, retention initiatives, and conversion funnels
• Develop and manage audience segmentation, lifecycle cohorts, personalization, and automation workflows within Ortto to deliver targeted, behavior-driven marketing campaigns
• Develop campaign strategies focused on membership acquisition, engagement, and retention
• Analyze campaign performance and deliver actionable insights to optimize results
• Partner with editorial and production teams to align Insider campaigns with broader content initiatives
• Support broader TOH newsletter initiatives, including general audience and commerce/shop newsletters
• Manage external creative and production agency partners for campaign execution and design support
• Oversee campaign QA, scheduling, approvals, and deployment processes
• Proactively monitor campaign performance and marketing operations by identifying data quality or workflow issues, validating audience segmentation and campaign logic, and partnering with technical teams to resolve issues before they impact members or reporting
• Help establish reporting frameworks, testing strategies, and growth KPIs for the Insider program
• Collaborate with product, analytics, and leadership teams on audience growth opportunities and membership strategy
• Maintain consistent brand voice and messaging across all lifecycle marketing touchpoints
• Identify opportunities to improve conversion rates, engagement, and member retention through testing and optimization

Requirements

• 5+ years of experience in email marketing, lifecycle marketing, CRM, or audience development
• Strong understanding of lifecycle marketing strategy, retention funnels, and audience segmentation
• Hands-on experience with marketing automation and CRM platforms, ideally Ortto or similar tools
• Experience building and optimizing automated customer journeys
• Strong analytical mindset with the ability to interpret campaign performance and audience behavior
• Excellent project management and organizational skills
• Strong copywriting and messaging instincts
• Experience managing agencies or external creative partners
• Ability to balance strategic thinking with hands-on execution
• Comfort working in fast-paced, collaborative, content-driven environments
• Passion for audience growth, engagement, and digital media
• Experience working in media, publishing, streaming, or content-focused brands
• Familiarity with subscription or membership business models
• Experience supporting commerce or affiliate-driven marketing initiatives
• Understanding of email deliverability, A/B testing, and performance optimization best practices

Qualifications

• Experience supporting commerce or affiliate-driven marketing initiatives
• Understanding of email deliverability, A/B testing, and performance optimization best practices

Skills

• Email marketing
• Lifecycle marketing
• CRM
• Audience development
• Marketing automation
• Customer journey management
• Analytics
• Project management
• Copywriting
• Agencies and external creative partners
• Strategic thinking
• Collaboration
• Content-driven environments
• Subscription or membership business models

Benefits

• Health insurance
• Equity awards
• Life insurance
• Disability benefits
• Parental leave
• Wellness benefits
• Paid time off

Pay

The estimated annual base salary for this position is between $126,000 and $144,000 with additional equity. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographic location.

Schedule

This position will be based in Concord, Massachusetts and will be in office Monday - Thursday with the option to work from home on Friday.

What is Roku's approach to hybrid working?

Roku fosters an inclusive and collaborative environment where teams generally work in the office Monday through Thursday. Fridays are generally flexible for remote work, except for employees whose specific roles or assigned office location require five days' a week attendance.

What are some of the benefits?

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension).

What should I know about Roku's culture?

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.