Digital Marketing Specialist-Reddit & SEO

Key Responsibilities

• Manage brands on the Reddit platform. Duties include but are not limited to: Manage the brand’s day-to-day presence on Reddit, including monitoring relevant subreddits, conversations, questions, and brand mentions. Write thoughtful Reddit comments and posts that align with community expectations.
• Develop a Reddit content calendar for our sub-Reddits based on trending topics, seasonal opportunities, and community needs.
• Track frequently asked questions, objections, complaints, and sentiment from Reddit discussions.
• Escalate customer issues, reputation risks, misinformation, or sensitive conversations to the appropriate internal team.
• Work with our legal, regulatory, and CARE teams to tailor all messaging.
• Support reputation management efforts by identifying conversations where the brand can clarify, educate, or provide helpful context.
• Track Reddit performance metrics such as post engagement, comment engagement, referral traffic, sentiment, and meaningful brand interactions.

Required Skills & Experience

• 3+ years of experience in digital marketing, community management, SEO, content marketing, social media, or a related role.
• Experience with reputation management, customer support, or brand monitoring.
• Comfortable monitoring online conversations and identifying themes, risks, and opportunities.
• Strong understanding of Reddit culture, subreddit etiquette, and community-driven platforms.
• Strong research skills and ability to quickly understand customer questions, industry topics, and competitor positioning.
• Organized, detail-oriented, and able to manage multiple conversations and projects at once.
• WordPress CMS experience.
• Excellent writing skills with the ability to sound natural, helpful, and human.
• Basic understanding of SEO, including keywords, search intent, on-page optimization, internal linking, and content structure.
• Comfortable working with Google and SEO tools, like Google Search Console, SEMrush, and Sheets/Excel.

Nice to Have

• Experience managing a brand account on Reddit or another community-first platform.
• Experience writing blog content or educational resources.
• Experience working in a regulated, competitive, or review-heavy industry.
• Experience in data analytics and data-driven decision-making.

Compensation (Canada Only)

$68,740 - $92,800 CAD Annual. *This range reflects base pay only. This role is also eligible for an annual incentive plan based on company & personal performance.

Please note the compensation is listed in compliance with Ontario law and is specific to CA. It does not apply to similar roles based in the United States.